CEO Insights Newsletter, September 14, 2022
The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

C-Suite Insights Newsletter

This week’s newsletter highlights the issues identified by our award-winning experts. Get an overview of the most important trends in the business environment.

CEO Insights Newsletter, September 14, 2022

September 14, 2022 | Newsletters & Alerts

In this newsletter, get highlights on global recession risk, corporate citizenship's effect on shareholder value, curbing both inflation and US public debt, how customers see brands' country of origin, and talent retention beyond the paycheck.

As Growth Outlook Dims Further, Risks of a Global Recession Are Rising

In our latest forecast update, The Conference Board now projects global growth of 2.7 percent in 2022 and 1.7 percent in 2023—notable downgrades from just a few months ago. While this base case means the world economy as a whole will avoid entering recession, considerable uncertainty remains, with the majority of risks tilted to the downside.

Why It Matters Headwinds to the global economy are increasing as recessions in both the US and Europe are highly likely, and prospects for China continue to dim amid a housing downturn, repeated COVID-19-related lockdowns, and weaker external growth. While an easing of food and energy price inflation would offer some upside potential to growth, the occurrence of one extreme event—or even a combination of several smaller unfavorable events—could well thrust the world back into recession over the next 18 months. 

Read the forecast » 

CEOs Should Focus on How Corporate Citizenship Affects Shareholder Value

Corporate citizenship can do more than improve communities and society. It can also have a quantifiable impact on a firm’s value through increasing employee retention and engagement; strengthening the firm's reputation and brands; developing and enhancing profitable products and services; facilitating the company’s license to operate, including securing government approvals for a firm to establish operations or enter new markets; and enhancing access to equity and debt capital.

As discussed at an ESG Center roundtable, it can be difficult to attribute the precise share of corporate citizenship’s contribution in these areas. But, it’s possible to draw a direct line from corporate citizenship to key performance and financial metrics in each of these areas, which in turn tie to shareholder value.

The Path Forward We are entering an economic slowdown, alongside rising stakeholder expectations for companies to play a key role in addressing social and environmental issues. CEOs will need to make sure they’re investing scarce resources wisely. And corporate citizenship executives will need to demonstrate their function’s value. Now is the time for CEOs to ensure their finance, business, marketing, and citizenship executives take a close, disciplined look at how corporate citizenship can drive firm value.

Learn about our Roundtables » 

Demystifying the Downturn: Explore the Global Recession Hub

The Conference Board team is closely tracking the rising risk of recession in key economies across Europe, Asia, and the Americas. In the US, we’re now expecting to enter a downturn before the end of the year—yet this may be a recession unlike any in recent memory.

To stay ahead of the US and international situation, wherever it may turn, visit The Conference Board Global Recession hub—your indispensable, 360° guide for making sense of mixed signals and navigating the uncertainty ahead.

The hub brings together resources of a depth and breadth that only The Conference Board can provide. Explore our latest insights in key topic areas, including the economy, human capital, ESG, marketing and communications, and public policy.

Access the Global Recession hub » 

Curbing Inflation and the Public Debt: A Game Plan for Washington

A new essay details the key drivers of inflation and US public debt, the risks of inaction, and recommendations for tackling both. Authors Dana M. Peterson, Chief Economist of The Conference Board, and Lori Esposito Murray, President of its public policy center, the Committee for Economic Development (CED), elaborate on the solutions available to government. Options for inflation include reducing tariffs, unnecessary taxes, and regulation; promoting labor force participation; expanding immigration; and expediting infrastructure investment. Options for the public debt include reforming mandatory entitlement programs; increasing tax revenues in a fair and responsible manner; and more broadly, engaging in a fiscally responsible budget process.

Why It Matters Policymakers are not without options to address inflation, and slow, and perhaps reverse, the trend toward debt accumulation. But the fiscal policies need to be calibrated to ensure inflation is addressed without triggering deep recessions. Spending must be measured, cut where possible, tightened to promote work and productivity and avoid stimulus, and paid for. Perhaps most importantly, our leaders need to provide the political will for change. 

Read the essay » 

What Companies Can Learn from the Queen and Her Country

Reactions to the passing of Queen Elizabeth II were a testament to how powerful her presence has been for the last 70 years. She set the values for the British people through some troubling times, and defined the nation’s character with her humanity, humility, and humor but also her commitment, work ethic, and innovation. If nations are brands, too, what can corporations learn from this country?

Why It Matters Customers actually do pay attention to where a product or a service comes from. Often, it’s a subliminal sense of what they can expect from their purchases as an indirect outcome of its provenance. In our recent survey, the effect of "country of origin" was explicit: in the US, 53 percent of surveyed consumers said they considered country of origin in their purchases. In first place, 60 percent said they would most likely buy again from the US, while the UK was ranked third. Meanwhile, 57 percent said they wouldn’t buy again if they discovered a product came from Russia. Perhaps this is a reflection on the character of the country’s leaders, and we can extrapolate that learning to the behaviors of our corporate leaders, too.

Learn more about the Marketing & Communications Center » 

Consider Factors Beyond Pay in Attracting and Retaining Talent

Compensation is not the only—nor necessarily the most compelling—tool in attracting and retaining talent. Indeed, fewer than one-third of surveyed workers said pay is the most important consideration in choosing a job. Other factors that employees said matter to them include a robust retirement plan with matching employer contributions, flexibility in determining location and hours of work, generous paid time off, and a better job title (where real and deserved).

Why It Matters Many companies are experiencing extreme competition for talent, leading to more generous job offers and counteroffers. But offering higher wages for new hires can lead to a higher compensation structure for all employees. As signs of a recession mount, organizations must remain competitive in the war for talent while ensuring the optimum impact of every budget dollar. By reviewing your total rewards practices, you can better prepare for an increasingly likely economic downturn.

Read more » 

QUOTABLE

“This is not a matter of if China will incorporate Taiwan fully into China. But it's a question of when and it's a question of how.” 

— Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED), in the latest CEO Perspectives episode: Global Semiconductors: Supply at Risk?


More From This Series

Newsletters & Alerts
Newsletters & Alerts
Newsletters & Alerts
Newsletters & Alerts
Newsletters & Alerts
Newsletters & Alerts
hubCircleImage