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This November’s election is the first in which generative AI is widely available, presenting a challenge for policymakers in how best to establish guardrails on the use of this technology. In particular, in the absence of federal legislation regulating the use of deepfakes – realistic yet fabricated media – in political ads, states have spearheaded this effort. This year, 17 states have enacted legislation on the issue, bringing the total number of states with deepfake-related legislation to 23.Trusted Insights for What’s Ahead™
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