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CEO Expectations of the CMO

The chief marketing officer (CMO) is the leading executive whom the CEO expects to drive the growth of the company. The CMO’s effective collaboration with the CEO and other organizational leaders is critical to deliver on constituent expectations for the company even as the role becomes ever more complicated. Explore our insights on the evolution of the CMO role below.

Publications

Do CMOs Need a New Title?

Do CMOs Need a New Title?

October 18, 2024 | Article

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