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CEO Expectations of the CMO

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The chief marketing officer (CMO) is the leading executive whom the CEO expects to drive the growth of the company. The CMO’s effective collaboration with the CEO and other organizational leaders is critical to deliver on constituent expectations for the company even as the role becomes ever more complicated. Explore our insights on the evolution of the CMO role below.

Publications

Today’s CMOs: Chasing Business Growth While Juggling Executional Demands

Today’s CMOs: Chasing Business Growth While Juggling Executional Demands

October 18, 2024 | Report

Do CMOs Need a New Title?

Do CMOs Need a New Title?

October 18, 2024 | Article

CMO-CEO Collaboration: CEOs Want CMOs to Focus on Business Growth—Period

CMO-CEO Collaboration: CEOs Want CMOs to Focus on Business Growth—Period

October 18, 2024 | Report

Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms

Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms

October 18, 2024 | Article

CMOs’ Status Symbol: Commercial Growth

CMOs’ Status Symbol: Commercial Growth

October 18, 2024 | Article

Chief Marketers Need to Balance Digital, Relationship, and Financial Skills

Chief Marketers Need to Balance Digital, Relationship, and Financial Skills

October 18, 2024 | Article

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Webcasts, Podcasts and Videos

C-Suite Perspectives

CEOs Want Growth. What Can CMOs Do Differently?

November 04, 2024

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