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MARKETING AND BRAND STRATEGY

Marketing & Communications

MARKETING & COMMUNICATIONS CENTER

The stakes have never been higher to manage the dynamic relationship among employees, customers, and other stakeholders. Success requires pertinent, practical and proven marketing and communications know-how. We aim to address your most important opportunities through timely, peer-proven and practical knowledge that inspires you for what's ahead.

Consumers' Attitudes about Sustainability

February 05, 2020 | EXECUTIVE SUMMARY

Engaging Employees Through Your Brand

April 19, 2001 | RESEARCH REPORT

WEBCAST

Marketing & Communications Watch

How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.

March 05, 2020

WATCH A WEBCAST

WEBCAST

Marketing & Communications Watch

Allbirds, Brandless, Casper, Prose...what exactly makes these brands so popular and has led to their success? We talk to the man whose branding agency has helped these names emerge and vie for "unicorn status." 

January 30, 2020

WEBCAST

Marketing & Communications Center Chat

Join experts from The Conference Board, along with leading marketing and communications practitioners, for a monthly webcast series to discover the latest approaches and most innovative strategies surrounding digital marketing, communications, and consumer dynamics.

November 21, 2019