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Toward Standardized Social Outcomes for Companies


April 2019 | Research Report

A new pilot study from The Conference Board and the Impact Genome Project® (IGP) introduces standardized social outcomes to help measure and compare the performance of societal investments. The standardized outcomes allow for benchmark metrics, including efficacy rates and cost per outcome. The study used data from 16 companies whose funding contributed to nearly 650 nonprofit programs. The benchmarks provide new insights into the effectiveness of corporate societal investments.


AUTHORS

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Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

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Jason Saul

Chief Executive Officer
Mission Measurement


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PRICE OF IMPACT INDEXTM

How much does it cost to provide an individual with short-term hunger relief, to interest a student in STEM, to reduce substance abuse, or to enhance arts appreciation?

Our partner, the Impact Genome Project®, has developed the Price of Impact IndexTM (POI), which provides the average cost of achieving over 100 specific outcomes in areas spanning the arts, economic development, education, the environment, health, science & technology, and more.

Click below to learn how your cost of achieving a specific outcome compares to the average (and ranges) across the U.S. Use this information to benchmark your spending, improve your budgeting, engage with non-profit partners, and increase your impact.

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