The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Socially Minded: Convincing the C-suite of Social Media's Benefits


May 2017 | Research Report

Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In this report, we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential. We also talked to C-suite members at Nielsen, PepsiCoand United Grinding North America about their social media experience.



Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

AUTHOR

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

FILTER BY CENTER

Our Expert

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader

OTHER RELATED CONTENT