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Communications Blog


  • Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic

    Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. This podcast explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.

  • COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?

    Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.

  • On Sound Branding

    Join JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.

  • COVID-19: The Crisis Communications Response

    As the COVID-19 outbreak continues, communications leaders face the growing challenge of supporting the safety of staff, the reputation of the company, and the viability of operations. At the same time, the risks of missteps are significantly compounded by social media activism, misinformation and the critical gaze of international observers.

  • Don’t Think Out of The Box!

    So often we here that we need to think out of the box. However, a great start for change and transformation is to think INSIDE the box. In this short and engaging podcast you will see several actionable boxes for your leadership journey.

  • A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills

    Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, CMO of General Mills. Ivan believes that the future is rather bright for large, traditional scale players—and that creativity, equity, and relationship building are essential ingredients for long-term brand success.

  • Viral Contagion? Implications of China’s Coronavirus Outbreak for Global Business

    The World Health Organization has declared the novel coronavirus outbreak an international public health emergency, acknowledging that the virus now represents a risk beyond China. How can organizations prepare for and manage the potential impact of this fast-moving, deadly outbreak? What are the short and long-term economic implications? How can companies respond to a major health outbreak from various functional perspectives?


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