What’s in a Name? – How to use naming and language to build your brand and business
July 23 | Influencers Podcast | Comments (0)
How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.
Supporting Remote Work Behind Those Virtual Backgrounds
June 16 | Keri K. Stephens, Associate Professor in Organizational Communication Technology, The University of Texas at Austin | Comments (0)
COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y
Building Reputation During the Pandemic Dictates Employees First
June 16 | Kirk Stewart, Senior Fellow, The Conference Board Marketing & Communications Center | Comments (0)
During the global pandemic, how business manages its employee experience has become the most important driver of overall corporate and brand reputation.
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
June 05 | Influencers Podcast | Comments (0)
How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.
Corporate Purpose Becoming a Prerequisite for Recovery
May 11 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here.
How to Sustain the Focus on Customer Experience in Good AND Challenging Times
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Conference Board. Some responses have been edited for this format. To view the entirety of the webinar or download the presentation click here.
Off the Shelf: Ramping Your Brand
May 05 | Off the Shelf Podcast | Comments (0)
Join The Conference Board Marketing Institute Leader, JP Kuehlwein, as he talks with Dr. James Richardson, Founder of Premium Growth Solutions, about his new book, Ramping Your Brand. Discover a 4-Part approach to thinking smarter about growth as a consumer packaged goods (CPG) entrepreneur.
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4
April 23 | Influencers Podcast | Comments (0)
The swift spread of COVID-19 has acted as a wrecking ball through a major portion of the retail business, but has also led some parts of the industry to flourish. Which brands will fail, which will survive, and which may even thrive due to the current health crisis? Join JP Kuehlwein, Marketing Institute Leader at The Conference Board and investment banker and co-founder of Triangle Capital LLC, Richard Kestenbaum, to learn more about how COVID-19 has impacted retail.
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3
April 16 | Influencers Podcast | Comments (0)
Alison Cayne is busy in normal times: The mom of five has founded a cooking school, café, events space and packaged food brand in addition to writing books, hosting podcasts and otherwise sharing her insights, energy and excellent cooking. But these times of crisis bring her exceptional, ethical, entrepreneurial leadership and strategic thinking and acting to light even more. Alison shares how she is tackling the challenge as a boss, business partner, borrower, and supplier.