Weeks Where Decades Happen: Senior Innovation Leaders Share Their Wisdom
August 20 | John Metselaar, Program Director and Senior Fellow, The Conference Board | Rita Shor, Program Director, Product & Services Development Council, Co-Program Director, Innovation Leadership Council, and Applied Innovation Council, The Conference Board | Comments (0)
Our current health and economic crises only accelerate the vital need for more innovation and faster digital transformation. Senior innovation leaders on the Advisory Board of The Conference Board Innovation & Digital Transformation Institute explore this means in terms of challenges and opportunities across multiple levels.
Achieving Ambidextrous Leadership: Driving “Perform&Transform” Innovation for Step-changed Business Results
May 06 | Chris Gentle, Director of Insights, The Conference Board | John Metselaar, Program Director and Senior Fellow, The Conference Board | Comments (0)
How can innovation leaders re-ignite growth through becoming ambidextrous in the aftermath of COVID 19? This study is based on interviews and discussions with 20 major international companies in software; luxury; FMCG, mining, oil & gas; chemicals; construction; internet infrastructure; banking; pharma and healthcare.
Trust is the Tie that Binds Intangibles to Tangible Value: an interview with Barbara Brooks Kimmel
February 12 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)
Trust is an important, but often neglected, intangible asset of the corporation. Trust is a value enhancer for corporate value, and conversely, a lack of trust can destroy market value in an instant.
Making Intangibles Tangible: Companies Must Rethink Value Creation Beyond Brands
December 06 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)
I offer a Theory of Intangible Capital, a conceptual framework that includes brand as well as other internally grown unaccounted assets that don’t appear on the balance sheet but are reliable drivers of corporate value. Intangible capital is about understanding how intangible assets that you manage fit into the big picture of the total market value of the company.
Making Intangibles Tangible: Not Including Intangible Assets in Financial Statements Can Lead to Consequences
October 22 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)
We need a new conceptual model that incorporates the idea that intangible assets directly connect to business strategy. That way, they can financially impact both revenue growth and shareholder value. After all, a company develops its brand to improve its bottom line because consumers prefer to purchase from companies they know and favor. The same holds true for investors who buy the stock of companies they know and trust.
Overlooking Communications: Why Strategists Are Missing a Trick
October 22 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Mark Leiter, Distinguished Strategy Fellow, The Conference Board | Comments (0)
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.
Making Intangibles Tangible: The Benefits of Measuring Intangible Assets
September 26 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)
There are certain basic concepts, such as intangible assets, that as a manager you should know well. Why? Because intangibles are meaningful and material to your business at many different levels, and yet you cannot rely on accounting to help manage them because intangibles are not on your company’s balance sheet unless they have been acquired.