Corporate Citizenship & Philanthropy Briefs
2018
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Long-Term Investment is the Key to Successful Disaster Recovery
September 12 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Early and enduring investment by companies is critical to reconstruction and redevelopment of areas hit by disaster. Thirteen years after Hurricane Katrina struck, communities, nonprofits, and companies can now draw on the lessons of long-term engagement in disaster response. For example, collaboration and knowledge sharing are important to developing a comprehensive long-term response to redevelopment.
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Webcast on Business Contributions to the Arts
September 12 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Following a volatile year in which threats to federal funding for the arts dissipated, businesses have shown a steadfast commitment to contributing financial and in-kind resources to support the sector. This is one of the key findings from the forthcoming Business Contributions to the Arts report, published by The Conference Board and Americans for the Arts. Join us on October 10 to hear more from the report and examples in practice from Charity Boutte, head of multicultural marketing at Aetna.
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Q&A with Bryan Iams: PPG’s “Colorful Communities” Exemplifies Focused Corporate Philanthropy
September 04 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Bryan Iams, Vice President, Corporate and Government Affairs, PPG | Comments (0)PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.
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Differing expectations for CSR engagement and communication: the Chinese public vs. the American public
August 29 | Anli Xiao, Assistant Professor, Department of Communication and Media, College of Liberal Arts, Texas A&M University | Holly Overton, Assistant Professor, School of Journalism and Mass Communications, University of South Carolina | Comments (0)What drives the public’s evaluations and expectations of corporate social responsibility (CSR) communication in a global environment? Although companies have embraced CSR has a key business strategy, globalization has introduced new challenges for public relations practitioners seeking to engage audiences on a global level.
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Predicting Evaluations and Expectations of Global CSR Communication
August 28 | Anli Xiao, Assistant Professor, Department of Communication and Media, College of Liberal Arts, Texas A&M University | Holly Overton, Assistant Professor, School of Journalism and Mass Communications, University of South Carolina | Comments (0)What drives the public’s evaluations and expectations of corporate social responsibility (CSR) communication in a global environment? Although companies have embraced CSR has a key business strategy, globalization has introduced new challenges for public relations practitioners seeking to engage audiences on a global level.
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Q&A with Maurice Jones: Partnering to Develop Talent and Promote Jobs
August 21 | Maurice A. Jones, President and CEO, LISC | Comments (0)There is tremendous economic opportunity for workers and employers when local talent is developed and connected to strong local jobs. This is clearly the case in the transportation industry, where employers often struggle to find people with the right blend of technical know-how and workplace skills to fill their large number of job vacancies. In this Q&A, LISC’s president and CEO, Maurice Jones, responds to questions about the organization’s partnership with Union Pacific Railroad.
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Our World, Our Work: Purpose and Impact in a Time of Change
August 15 | Jeff Hoffman, Institute Leader, Corporate Citizenship & Philanthropy, ESG Center, The Conference Board | Comments (0)Populism, nationalism, trade wars, March for Our Lives, and the #MeToo movements, among others, are reshaping how people, governments and nonprofits respond and interact with companies, and with each other. In a recent speech to corporate citizenship professionals in New Orleans, I painted a picture of how our crazy world impacting our roles as corporate philanthropists and responsibility practitioners, as internal and external stakeholders put more pressure on us to show value.