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Marketing Research & Insights-United States
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RESEARCH & INSIGHTS

CHALLENGE ASSUMPTIONS WITH INDEPENDENT DATA & INSIGHTS

From labor and economics to the best human capital, corporate governance, and sustainability practices, our research gives executives objective, relevant intelligence to inform their toughest decisions. The Conference Board thought leaders deliver insights through their research and through innovative diagnostic tools and comprehensive reference handbooks to keep you current in a world where the rules-and the risks-change daily.

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2024

Short Cuts: How CMOs are limiting burnout

Short Cuts: How CMOs are limiting burnout

09 November, 2024 | Newsletters & Alerts

Short Cuts: Burgeoning expectations of the CCO [Priorities Ranked]

Short Cuts: Burgeoning expectations of the CCO [Priorities Ranked]

02 November, 2024 | Newsletters & Alerts

CMO Compensation: 2024 Edition

CMO Compensation: 2024 Edition

31 October, 2024 | Report

Short Cuts: As Halloween looms, is AI becoming less scary?

Short Cuts: As Halloween looms, is AI becoming less scary?

26 October, 2024 | Newsletters & Alerts

Short Cuts: CMOs: Chasing Business Growth While Juggling Executional Demands

Short Cuts: CMOs: Chasing Business Growth While Juggling Executional Demands

19 October, 2024 | Newsletters & Alerts

Today’s CMOs: Chasing Business Growth While Juggling Executional Demands

Today’s CMOs: Chasing Business Growth While Juggling Executional Demands

18 October, 2024 | Report

Do CMOs Need a New Title?

Do CMOs Need a New Title?

18 October, 2024 | Article

CMO-CEO Collaboration: CEOs Want CMOs to Focus on Business Growth—Period

CMO-CEO Collaboration: CEOs Want CMOs to Focus on Business Growth—Period

18 October, 2024 | Report

Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms

Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms

18 October, 2024 | Article

CMOs’ Status Symbol: Commercial Growth

CMOs’ Status Symbol: Commercial Growth

18 October, 2024 | Article

Chief Marketers Need to Balance Digital, Relationship, and Financial Skills

Chief Marketers Need to Balance Digital, Relationship, and Financial Skills

18 October, 2024 | Article

From CMO to CEO? Yes, You Can!

From CMO to CEO? Yes, You Can!

18 October, 2024 | Article

Short Cuts: Why we should not kick the Cannes down the road

Short Cuts: Why we should not kick the Cannes down the road

12 October, 2024 | Newsletters & Alerts

Reflecting on Cannes Lions 2024: Takeaways for CMOs

Reflecting on Cannes Lions 2024: Takeaways for CMOs

08 October, 2024 | Article

Short Cuts: Brand Balance - Fix the fundamentals, flex the execution

Short Cuts: Brand Balance - Fix the fundamentals, flex the execution

05 October, 2024 | Newsletters & Alerts

Short Cuts: Silence is golden - Brands are not playing with politics this time

Short Cuts: Silence is golden - Brands are not playing with politics this time

28 September, 2024 | Newsletters & Alerts

Short Cuts: The Office of Taylor Swift & Jerome Powell?

Short Cuts: The Office of Taylor Swift & Jerome Powell?

21 September, 2024 | Newsletters & Alerts

CEOs Want CMOs to Drive Growth

CEOs Want CMOs to Drive Growth

17 September, 2024 | Quick Take

Shortcuts: Salaries rise but is it enough to secure the talent you need?

Shortcuts: Salaries rise but is it enough to secure the talent you need?

14 September, 2024 | Newsletters & Alerts

Short Cuts: Customers continue to pay the price (but for how long?)

Short Cuts: Customers continue to pay the price (but for how long?)

07 September, 2024 | Newsletters & Alerts

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