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Consumer Dynamics Webcasts

How will the 2020 Census Delays Affect Marketers in 2021?

August 04, 2020 01:00 PM ET [13:00] (New York) | Marketing and Communications Watch

Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. But, delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. How will those delays affect the tools marketers depend on so much for planning? 

Beyond COVID-19: John Chambers and Hampton Bridwell on Brand as the Ultimate Leadership Tool

July 22, 2020 03:00 PM ET [15:00] (New York) | Special Webcast

Join Tenet Partners CEO Hampton Bridwell and former CEO of Cisco John Chambers as they speak with our CEO Steve Odland to dive deeper into how brand valuations have been impacted by the pandemic and how to start using your organization's brand as a leadership tool

 

Leading Through Crisis with Clorox CEO Benno Dorer

June 24, 2020 02:00 PM ET [14:00] (New York) | Marketing and Communications Watch

How does a CEO and his management team handle the unprecedented demand and keep customers safe? Join this webcast to hear from Benno Dorer, the CEO of Clorox, on how he uses transparency, innovation and consumer insights to drive his company through a crisis and engage the multicultural consumer of the future.

Tracking Changes in Shopping Behavior and Brand Equity in Times of COVID-19

June 18, 2020 02:00 PM ET [14:00] (New York) | Marketing and Communications Watch

With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift. Join Leslie Wood, Chief Research Officer at NCSolutions, to learn how shifting consumer behavior is impacting brands in the short- and long-term and what brands can do to support future growth. 

How COVID-19 Might Impact Consumers' Attitudes about Sustainability

April 22, 2020 10:00 AM ET [10:00] (New York) | Special Webcast

Hear from executives in the consumer goods and services businesses about the role sustainability plays for consumers in the age of the COVID-19 health and economic crisis, how health plays into that, how this might be different from before the virus outbreak, and how companies are responding. 

How Confident is the Global Consumer Amid COVID-19?

April 17, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

Join our panel of economists, researchers and other external guests will provide an in-depth look on how a previously strong global labor market, low consumer price inflation and consumer spending will most likely be impacted by the COVID-19 crisis.

The US Consumer in the COVID-19 Crisis

April 06, 2020 02:00 PM ET [14:00] (New York) | Special Webcast

Join our panel of economists and researchers as they examine the latest data provided in The US Consumer Confidence Index and what impact the COVID-19 crisis has on consumer outlook and spending behaviors. 

DTCs Do It Differently: How Start-Ups Become Super Stars

January 30, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Allbirds, Brandless, Casper, Prose...what exactly makes these brands so popular and has led to their success? We talk to the man whose branding agency has helped these names emerge and vie for "unicorn status." 

How Confident Is the Global Consumer? New Survey Results

January 23, 2020 10:00 AM ET [10:00] (New York) | Special Webcast

Are fears of a weaker economy affecting the global consumer’s income prospects and spending habits as we head into 2020? Find out during this webcast as we discuss top findings from The Conference Board® Global Consumer Confidence Index survey. 

Beyond Customer Experience: Connecting the Dots

January 15, 2020 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York) | Special Webcast

Join this webcast as our guest speaker Koen de Staercke, Managing Director at Alvarez & Marsal, discusses how to choose and prioritize the right metrics, how to implement research, and how to integrate all touchpoints to improve customer experience and consequently drive growth. 

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