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Communications Webcasts On Demand

What All Companies Can Learn From Becoming a B Corp

October 06, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Christopher Marquis, PhD, Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University, believes that the more organizations adopt elements from the B Corps model, the more fair and equitable capitalism will become and, in turn, the more companies will thrive. Join Dr. Marquis to discuss what businesses are learning from the B Corps model, and how this model benefits not just shareholders but everyone who is affected by their operations.  

How COVID-19 Is Spurring an AI-Driven Digital Experience

September 30, 2020 01:00 PM ET [13:00] (New York) | Special Webcast

Join the conference directors of our upcoming event, AI for Enterprise Marketing, for an interactive discussion to explore how companies can use AI to provide the digital experiences customers need, now that digital has become more important than ever. CPE credit available

Bringing Purpose and Vision to Life: How to Bolster Your Organization's Reputation During COVID-19

September 23, 2020 03:00 PM ET [15:00] (New York) | Special Webcast

Companies and industries that have adjusted their actions and communications to address current crises are measurably standing out. Discover what companies can and should be doing to stand out during these uncertain times. 

CMO Perspectives on the Long-Term Impact of COVID-19

September 21, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

Join us to discuss select findings from our midyear C-Suite Challenge™ 2020 survey on the COVID-19 economic recovery and the pandemic’s lasting effects on companies and society, focusing on the views of chief marketing officers, chief communications officers, and executives in related roles. 

Fake News: Protecting the Truth in the Age of Misinformation

August 20, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, as he examines the many ramifications of fake news on business and society and discusses solutions to avert from its negative effects.

 

Creating Space For Race-Based Discussions At The Executive Level

July 28, 2020 04:00 PM ET [16:00] (New York) | Creating Space for Race

This panel discusses a framework designed to help corporate leaders in their work to end systemic racism and dismantle the structural barriers to racial equity. Join us as we focus on eight pillars: purpose, perspectives, people, purchasing, philanthropy and community investments, policy, place-based initiatives, and performance.

Beyond COVID-19: John Chambers and Hampton Bridwell on Brand as the Ultimate Leadership Tool

July 22, 2020 03:00 PM ET [15:00] (New York) | Special Webcast

Join Tenet Partners CEO Hampton Bridwell and former CEO of Cisco John Chambers as they speak with our CEO Steve Odland to dive deeper into how brand valuations have been impacted by the pandemic and how to start using your organization's brand as a leadership tool

 

Creating Space for Race-Based Discussions in the Workplace

July 01, 2020 02:00 PM ET [14:00] (New York) | Creating Space for Race

In this broadcast, we will examine what businesses can do to equip senior leaders and mid-level managers for critical but difficult conversations with their employees about race. 

Leading Through Crisis with Clorox CEO Benno Dorer

June 24, 2020 02:00 PM ET [14:00] (New York) | Marketing and Communications Watch

How does a CEO and his management team handle the unprecedented demand and keep customers safe? Join this webcast to hear from Benno Dorer, the CEO of Clorox, on how he uses transparency, innovation and consumer insights to drive his company through a crisis and engage the multicultural consumer of the future.

Forecasting Packaged Goods Demand and Managing Supply in times of COVID-19

April 30, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

The current health crisis has caused a rush on essential items. But which items are considered essential and how long with this rush last? Join JP Kuehlwein as he sits down with Dr. James Richardson to help address some of the critical questions now faced by suppliers and retailers alike. 

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