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Marketing Webcasts On Demand

What All Companies Can Learn From Becoming a B Corp

October 06, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Christopher Marquis, PhD, Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University, believes that the more organizations adopt elements from the B Corps model, the more fair and equitable capitalism will become and, in turn, the more companies will thrive. Join Dr. Marquis to discuss what businesses are learning from the B Corps model, and how this model benefits not just shareholders but everyone who is affected by their operations.  

How COVID-19 Is Spurring an AI-Driven Digital Experience

September 30, 2020 01:00 PM ET [13:00] (New York) | Special Webcast

Join the conference directors of our upcoming event, AI for Enterprise Marketing, for an interactive discussion to explore how companies can use AI to provide the digital experiences customers need, now that digital has become more important than ever. CPE credit available

CMO Perspectives on the Long-Term Impact of COVID-19

September 21, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

Join us to discuss select findings from our midyear C-Suite Challenge™ 2020 survey on the COVID-19 economic recovery and the pandemic’s lasting effects on companies and society, focusing on the views of chief marketing officers, chief communications officers, and executives in related roles. 

How Procter & Gamble Uses Corporate Venturing to Boost Innovation

September 01, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of corporate venturing to keep one's corporation both agile and innovative.

Fake News: Protecting the Truth in the Age of Misinformation

August 20, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, as he examines the many ramifications of fake news on business and society and discusses solutions to avert from its negative effects.

 

How will the 2020 Census Delays Affect Marketers in 2021?

August 04, 2020 01:00 PM ET [13:00] (New York) | Marketing and Communications Watch

Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. But, delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. How will those delays affect the tools marketers depend on so much for planning? 

Beyond COVID-19: John Chambers and Hampton Bridwell on Brand as the Ultimate Leadership Tool

July 22, 2020 03:00 PM ET [15:00] (New York) | Special Webcast

Join Tenet Partners CEO Hampton Bridwell and former CEO of Cisco John Chambers as they speak with our CEO Steve Odland to dive deeper into how brand valuations have been impacted by the pandemic and how to start using your organization's brand as a leadership tool

 

Leading Through Crisis with Clorox CEO Benno Dorer

June 24, 2020 02:00 PM ET [14:00] (New York) | Marketing and Communications Watch

How does a CEO and his management team handle the unprecedented demand and keep customers safe? Join this webcast to hear from Benno Dorer, the CEO of Clorox, on how he uses transparency, innovation and consumer insights to drive his company through a crisis and engage the multicultural consumer of the future.

Tracking Changes in Shopping Behavior and Brand Equity in Times of COVID-19

June 18, 2020 02:00 PM ET [14:00] (New York) | Marketing and Communications Watch

With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift. Join Leslie Wood, Chief Research Officer at NCSolutions, to learn how shifting consumer behavior is impacting brands in the short- and long-term and what brands can do to support future growth. 

COVID-19 and the US Labor Market: Emerging Impacts and Implications

May 13, 2020 11:00 AM ET [11:00] (New York) | Economics Watch

As COVID-19 continues to pummel the US economy, what are the implications for the US labor market? Join us to examine possible scenarios and explore what they mean for businesses. 

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