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Marketing & Communications Webcasts On Demand

What All Companies Can Learn From Becoming a B Corp

October 06, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Christopher Marquis, PhD, Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University, believes that the more organizations adopt elements from the B Corps model, the more fair and equitable capitalism will become and, in turn, the more companies will thrive. Join Dr. Marquis to discuss what businesses are learning from the B Corps model, and how this model benefits not just shareholders but everyone who is affected by their operations.  

How COVID-19 Is Spurring an AI-Driven Digital Experience

September 30, 2020 01:00 PM ET [13:00] (New York) | Special Webcast

Join the conference directors of our upcoming event, AI for Enterprise Marketing, for an interactive discussion to explore how companies can use AI to provide the digital experiences customers need, now that digital has become more important than ever. CPE credit available

Bringing Purpose and Vision to Life: How to Bolster Your Organization's Reputation During COVID-19

September 23, 2020 03:00 PM ET [15:00] (New York) | Special Webcast

Companies and industries that have adjusted their actions and communications to address current crises are measurably standing out. Discover what companies can and should be doing to stand out during these uncertain times. 

CMO Perspectives on the Long-Term Impact of COVID-19

September 21, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

Join us to discuss select findings from our midyear C-Suite Challenge™ 2020 survey on the COVID-19 economic recovery and the pandemic’s lasting effects on companies and society, focusing on the views of chief marketing officers, chief communications officers, and executives in related roles. 

How Procter & Gamble Uses Corporate Venturing to Boost Innovation

September 01, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of corporate venturing to keep one's corporation both agile and innovative.

Fake News: Protecting the Truth in the Age of Misinformation

August 20, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, as he examines the many ramifications of fake news on business and society and discusses solutions to avert from its negative effects.

 

Sustainable Consumption in Asia - Why is it Important, and Do Consumers Care?

August 20, 2020 09:00 AM CET [09:00] (Brussels), 03:00 PM HKT [15:00] (HongKong) | Special Webcast

Join us on this Asia webcast as we examine our latest research insights into what motivates consumers’ sustainable purchasing decisions in Asia, and discuss why investors and brand owners need to be driving the change. 

Consumption in the Time of COVID-19 and Beyond

August 06, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

As we continue to wrestle the pandemic for longer than expected, how will consumer spending evolve in the near term, and what will be the long-term effects? Join our expert researchers for this in-depth discussion. 

How will the 2020 Census Delays Affect Marketers in 2021?

August 04, 2020 01:00 PM ET [13:00] (New York) | Marketing and Communications Watch

Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. But, delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. How will those delays affect the tools marketers depend on so much for planning? 

Creating Space For Race-Based Discussions At The Executive Level

July 28, 2020 04:00 PM ET [16:00] (New York) | Creating Space for Race

This panel discusses a framework designed to help corporate leaders in their work to end systemic racism and dismantle the structural barriers to racial equity. Join us as we focus on eight pillars: purpose, perspectives, people, purchasing, philanthropy and community investments, policy, place-based initiatives, and performance.

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