Innovation Master Class Insights: Coca-Cola and Lessons in Disruptive Innovation

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Innovation Master Class last year, Chris Hellmann, Global Vice President and General Manager, Coca-Cola Freestyle Center, The Coca-Cola Company, described the most important lessons learned in disruptive and continuing  innovation from the company’s experience developing Freestyle. Freestyle, a touch screen soda dispenser that features over 165 different Coca-Cola products, relies on new technology including ingredient micro-dosing.  

Speaking at the Conference Board’s Innovation Master Class last year, Chris Hellmann, Global Vice President and General Manager, Coca-Cola Freestyle Center, The Coca-Cola Company, described the most important lessons learned in disruptive and continuing  innovation from the company’s experience developing Freestyle. Freestyle, a touch screen soda dispenser that features over 165 different Coca-Cola products, relies on new technology including ingredient micro-dosing.