The Conference Board Brand Journalism Seminar
Corporate communicators are increasingly becoming trusted advisers to executives—steadily gaining recognition and leverage among enlightened leaders. With this reality, demands on communications professionals are running high. We’re being pulled in many directions by executives, employees, the media, and the public.
The best brand journalism is refined, topical, sometimes even brazen. Emotional, too. It sits on the same side of the table as its audience, mainlining meaningful data and ideas to a public that decides a company’s success.
Inside a company, brand journalism flexes different communication muscles from the ones used in traditional corporate communication practices. But which ones, and how to develop them? This workshop is a small-group interactive experience with corporate practitioners who have forged successful brand journalism programs.
