The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results

The Conference Board Marketing & Communications Watch is a bi-monthly, live, interactive webcast series that enables senior executive to address recent challenges and stay informed about rapidly changing consumer trends

May 06, 2021 11:00 AM ET [11:00] (New York)

About This Webcast

In this webcast, join Logitech CEO Bracken Darrell as he talks to Marketing Institute leader JP Kuehlwein about his unorthodox approach to.....many things. Learn why this CEO "fires himself", treats employees like volunteers and how gaming became a gamble for Logitech under Darrell's leadership.

By Attending, You Will Learn:

  • How having a “blurry vision” might win over the narrow view of where you want to take your company.
  • What it takes to expand strategically and successfully by building a ‘house of brands.’
  • Why choosing the smaller pond can be a winning strategy… to make it big.
  • How design and R&D go hand-in-hand and are intertwined with customer centricity.
  • Successful techniques for making your employees come up with fresh ideas.

Who Should Attend:

Any executive in a C-suite or leadership position interested in learning what it takes to building and grow an organization in this fast-paced environment. 

CREDITS

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Register >>

Fields marked with an * are required.

 Subscribe to the series

Complimentary

Customer Service

SPEAKERS

Bracken Darrell
CEO
Logitech
Bio

JP Kuehlwein
(Moderator)
Marketing Leader, M&C Center
The Conference Board
Bio

CREDITS

CPE logo

 

UPCOMING MARKETING & COMMUNICATIONS WATCH WEBCAST
Marketing & Communications Watch

Marketing & Communications Watch

June 24, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

August 26, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

October 28, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

December 06, 2021 11:00 AM ET [11:00] (New York)

PREVIOUS MARKETING & COMMUNICATIONS WATCH WEBCAST
Marketing and Communications Watch

Marketing and Communications Watch

December 10, 2020 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch: A Conversation With Jim Stengel

Marketing & Communications Watch: A Conversation With Jim Stengel

April 02, 2020 11:00 AM ET [11:00] (New York)

Marketing and Communications Watch: Boosting Brand Strength

Marketing and Communications Watch: Boosting Brand Strength

March 05, 2020 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

January 30, 2020 06:00 AM ET [06:00] (New York)

Marketing and Communications Center Chat

Marketing and Communications Center Chat

December 19, 2019 11:00 AM ET [11:00] (New York)

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate