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Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results
The Conference Board Marketing & Communications Watch is a bi-monthly, live, interactive webcast series that enables senior executive to address recent challenges and stay informed about rapidly changing consumer trends
About This Webcast
In this webcast, join Logitech CEO Bracken Darrell as he talks to Marketing Institute leader JP Kuehlwein about his unorthodox approach to.....many things. Learn why this CEO "fires himself", treats employees like volunteers and how gaming became a gamble for Logitech under Darrell's leadership.
By Attending, You Will Learn:
- How having a “blurry vision” might win over the narrow view of where you want to take your company.
- What it takes to expand strategically and successfully by building a ‘house of brands.’
- Why choosing the smaller pond can be a winning strategy… to make it big.
- How design and R&D go hand-in-hand and are intertwined with customer centricity.
- Successful techniques for making your employees come up with fresh ideas.
Who Should Attend:
Any executive in a C-suite or leadership position interested in learning what it takes to building and grow an organization in this fast-paced environment.
Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
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