Marketing & Communications Watch Fake News: Protecting the Truth in the Age of Misinformation

Fake news is all around us. It affects our economy, elections, commerce, community – even our health. 

Who is spreading this fake news? Why? To what effect? And, most importantly, what can we do to prevent ourselves from becoming believers and spreaders?

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, for this program which will look at the many ramifications of fake news on business and society and discuss solutions to avert from its negative effects.

By attending this webcasts, viewers will learn to:

  • Recognize and understand the proliferation of misinformation as it gets ever more sophisticated.
  • Understand who is using misinformation in social media, why, and how to take away incentives for them to do so
  • Defend your business and self against misinformation

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

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Sinan Aral, PhD Chiqui Cartagena JP Kuehlwein
Marketing & Communications Watch Fake News: Protecting the Truth in the Age of Misinformation
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch Fake News: Protecting the Truth in the Age of Misinformation

AUGUST 20, 2020

WATCH NOW

Fake news is all around us. It affects our economy, elections, commerce, community – even our health. 

Who is spreading this fake news? Why? To what effect? And, most importantly, what can we do to prevent ourselves from becoming believers and spreaders?

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, for this program which will look at the many ramifications of fake news on business and society and discuss solutions to avert from its negative effects.

By attending this webcasts, viewers will learn to:

  • Recognize and understand the proliferation of misinformation as it gets ever more sophisticated.
  • Understand who is using misinformation in social media, why, and how to take away incentives for them to do so
  • Defend your business and self against misinformation

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

Speakers

Sinan Aral, PhD

David Austin Professor of Management, Marketing, I…
MIT Sloan

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Chiqui Cartagena

Former Chief Marketing Officer & Center Leader, Ma…
The Conference Board

Read Bio

JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

Read Bio

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Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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