The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


Marketing & Communications Watch: Leading Through Crisis with Clorox CEO Benno Dorer

JUNE 24, 2020


Named top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.

During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.

In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.

Join us for this insightful discussion.

Marketing & Communications Watch

Marketing & Communications Watch

August 26, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

October 28, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

December 06, 2021 11:00 AM ET [11:00] (New York)

Support Our Work

Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.