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JUNE 24, 2020
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Copy LinkNamed top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.
During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.
In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.
Join us for this insightful discussion.
Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.
This On-Demand Webcast is Complimentary.
