Marketing & Communications Watch: Leading Through Crisis with Clorox CEO Benno Dorer

Named top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.

During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.

In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.

Join us for this insightful discussion.

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Benno Dorer Jake Beniflah, Ph.D. Chiqui Cartagena
Marketing & Communications Watch: Leading Through Crisis with Clorox CEO Benno Dorer
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: Leading Through Crisis with Clorox CEO Benno Dorer

JUNE 24, 2020

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Named top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.

During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.

In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.

Join us for this insightful discussion.

Speakers

Benno Dorer

Chair and Chief Executive Officer
The Clorox Company

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Jake Beniflah, Ph.D.

Senior Fellow, Marketing & Communications Center
The Conference Board

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Chiqui Cartagena (Moderator)

Former Chief Marketing Officer & Center Leader, Ma…
The Conference Board

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