Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results

About This Webcast

In this webcast, join Logitech CEO Bracken Darrell as he talks to Marketing Institute leader JP Kuehlwein about his unorthodox approach to.....many things. Learn why this CEO "fires himself", treats employees like volunteers and how gaming became a gamble for Logitech under Darrell's leadership.

By Attending, You Will Learn:

  • How having a “blurry vision” might win over the narrow view of where you want to take your company.
  • What it takes to expand strategically and successfully by building a ‘house of brands.’
  • Why choosing the smaller pond can be a winning strategy… to make it big.
  • How design and R&D go hand-in-hand and are intertwined with customer centricity.
  • Successful techniques for making your employees come up with fresh ideas.

Who Should Attend:

Any executive in a C-suite or leadership position interested in learning what it takes to building and grow an organization in this fast-paced environment. 

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JP Kuehlwein Bracken Darrell
Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results

MAY 06, 2021

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About This Webcast

In this webcast, join Logitech CEO Bracken Darrell as he talks to Marketing Institute leader JP Kuehlwein about his unorthodox approach to.....many things. Learn why this CEO "fires himself", treats employees like volunteers and how gaming became a gamble for Logitech under Darrell's leadership.

By Attending, You Will Learn:

  • How having a “blurry vision” might win over the narrow view of where you want to take your company.
  • What it takes to expand strategically and successfully by building a ‘house of brands.’
  • Why choosing the smaller pond can be a winning strategy… to make it big.
  • How design and R&D go hand-in-hand and are intertwined with customer centricity.
  • Successful techniques for making your employees come up with fresh ideas.

Who Should Attend:

Any executive in a C-suite or leadership position interested in learning what it takes to building and grow an organization in this fast-paced environment. 

Speakers

JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

Read Bio

Bracken Darrell

CEO
Logitech

Read Bio

On Demand Materials

Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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