Marketing and Communications Watch: Boosting Brand Strength

How can one assess the "strength" of a brand’s equity across time, categories, geographies, social media, and, even more inestimable, in people’s minds? 

Michael Sussman, CEO at Brand Asset Valuator (BAV) and his team, has spent decades focused on these very questions, accumulating some ten billion data points on over 55 thousand brands across the world, tracking their equity strength and correlating this information to financial and market performance, as well as the brand’s position in the social media world.  

Join BAV leaders as they offer their insights on the following:

  • How do I determine if a brand has a strong equity;
  • What are ways to heighten a brand’s relevance or esteem;
  • How a brand's equity can be correlated to its social media activity; and
  • Where to get started

Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders

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Michael Sussman, Ph.D. JP Kuehlwein Sandrine Martin Michael Sussman, Ph.D.
Marketing and Communications Watch: Boosting Brand Strength
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MARKETING & COMMUNICATIONS WATCH

Marketing and Communications Watch: Boosting Brand Strength

MARCH 05, 2020

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How can one assess the "strength" of a brand’s equity across time, categories, geographies, social media, and, even more inestimable, in people’s minds? 

Michael Sussman, CEO at Brand Asset Valuator (BAV) and his team, has spent decades focused on these very questions, accumulating some ten billion data points on over 55 thousand brands across the world, tracking their equity strength and correlating this information to financial and market performance, as well as the brand’s position in the social media world.  

Join BAV leaders as they offer their insights on the following:

  • How do I determine if a brand has a strong equity;
  • What are ways to heighten a brand’s relevance or esteem;
  • How a brand's equity can be correlated to its social media activity; and
  • Where to get started

Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders

Speakers

Michael Sussman, Ph.D.

CEO
BAV Group

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JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

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Sandrine Martin

Analytical Brand Strategist
BAV Group

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Michael Sussman, Ph.D.

CEO
BAV Group

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Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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