The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

VIRTUAL EVENT

Marketing & Communications Watch

JANUARY 30, 2020

Welcome

Allbirds, Brandless, Casper, Prose

Each of these names will ring more than one bell – at least if you work in the ad industry or if you’re a heavy social media user. These brands seem to have appeared overnight, but they are built on the back of a direct-to-consumer marketing strategy that has blown the traditional model out of the water.

So, what exactly makes these brands exceptionally popular and has led to their success? Join us as we talk to the man whose branding agency has helped these names emerge and vie for "unicorn status" and discover:

  • What are the hallmarks of the start-up branding model?
  • What is the traditional branding model missing?
  • How can you create brand love from day one?
  • How can you defend your incumbent brand against start-ups? 

Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders

UPCOMING MARKETING & COMMUNICATIONS WATCH WEBCAST
Marketing & Communications Watch

Marketing & Communications Watch

June 24, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

August 26, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

October 28, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

December 06, 2021 11:00 AM ET [11:00] (New York)

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate