Marketing & Communications Center Chat: Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). How can marketers help their companies spot disruptions and harness the opportunities they present? 

Author and Columbia Business School Professor Rita McGrath will join Marketing Institute Leader JP Kuehlwein to discuss how these inflection points, which seemingly come out of the blue, can actually be predicted by looking around the corner.  

Join this webcast to learn:

  • What is an inflection point in business and why do marketers need to know about them?
  • How can marketing leaders spot inflection points in business and gain competitive advantage?
  • What are the right strategies and tools that smart businesses can use to spot inflection points?

Who Should Attend: Marketing, branding, and communications executives who want to understand how to predict how the companies and markets will change.

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Rita Gunther McGrath, Ph.D. JP Kuehlwein Alex Parkinson
Marketing & Communications Center Chat: Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Center Chat: Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

SEPTEMBER 26, 2019

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Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). How can marketers help their companies spot disruptions and harness the opportunities they present? 

Author and Columbia Business School Professor Rita McGrath will join Marketing Institute Leader JP Kuehlwein to discuss how these inflection points, which seemingly come out of the blue, can actually be predicted by looking around the corner.  

Join this webcast to learn:

  • What is an inflection point in business and why do marketers need to know about them?
  • How can marketing leaders spot inflection points in business and gain competitive advantage?
  • What are the right strategies and tools that smart businesses can use to spot inflection points?

Who Should Attend: Marketing, branding, and communications executives who want to understand how to predict how the companies and markets will change.

Speakers

Rita Gunther McGrath, Ph.D.

Professor
Columbia Business School

Read Bio

JP Kuehlwein

Marketing Principal, M&C Center
The Conference Board

Read Bio

Alex Parkinson (Moderator)

Former Communications Institute Co-Leader
The Conference Board

Read Bio

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