How can a corporation that has grown large stay agile and innovative? How can it detect emerging trends and embrace them – or even challenge them – especially when these trends are outside the business’s core competencies?
Consumer global goods giant, P&G, is among several large corporations meeting this strategic challenge by experimenting with the innovative approach of corporate venturing - becoming an investor in the new business ideas others develop.
Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of this approach.
By attending this webcast, viewers will be able to:
Who Should Attend: Corporate and category leaders, innovation managers (marketing, R&D, finance), and brand managers
Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.
This On-Demand Webcast is Complimentary.