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Marketing & Communications Watch: How Procter & Gamble Uses Corporate Venturing to Boost Innovation
SEPTEMBER 01, 2020
How can a corporation that has grown large stay agile and innovative? How can it detect emerging trends and embrace them – or even challenge them – especially when these trends are outside the business’s core competencies?
Consumer global goods giant, P&G, is among several large corporations meeting this strategic challenge by experimenting with the innovative approach of corporate venturing - becoming an investor in the new business ideas others develop.
Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of this approach.
By attending this webcast, viewers will be able to:
- Understand how corporate venturing (cv) can help one's corporation innovate
- Discover the opportunities and challenges in organizing for and executing cv
- Learn how to measure success, handle failure, and successfully evolve one's cv strategies
Who Should Attend: Corporate and category leaders, innovation managers (marketing, R&D, finance), and brand managers