About This Webcast:

As a woman, starting your own business from the ground up can be challenging, especially finding women who want to invest in a business owned by a woman.  Marketing to and designing for the female consumer segment, including the growing group of mature women, adds additional pressure and demands. 

Hear insights from two women who have started their own businesses, Sonsoles Gonzalez, CEO and Founder of Better Not Younger and Elizabeth Edwards, CEO and Founder of H Venture Partners. 

Attendees Will Answer the Following Questions:

• What are the unique challenges faced by women who own their own businesses, and how do you overcome them? 
• Why are mature women a high-potential but often overlooked segment of the consumer market, and how do you appeal to them? 
• Who invests in businesses led by women, what do they do differently and why does it make sense? 

Who Should Attend?

Any business executive interested in marketing to, designing for or investing in consumer products targeted to women.