C-Suite Outlook - What Marketers Need to Know

TCB’s timely annual survey of C-Suite Executives provides some fascinating insights that will allow marketers and communicators to know what C-Suite executives are focusing on so they can navigate what lies ahead with more certainty.

Join Ivan Pollard and Denise Dahlhoff as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.

As an attendee, you will hear discussions around the following topics:

  • Customers are still the primary concern for CEOs, but stakeholder engagement is also rising
  • Concerns around rising prices and changing customer behaviors are strengthening
  • Old ways of working will no longer work as the hybrid workforce seeks collaboration, culture, and creativity
  • The role of the CCO continues to rise – but so does the pressure

Who Should Attend: Anyone with interest in corporate marketing and communications

 Watch Full Recording
Denise Dahlhoff, PhD Ivan Pollard
C-Suite Outlook - What Marketers Need to Know
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MARKETING & COMMUNICATIONS WATCH

C-Suite Outlook - What Marketers Need to Know

JANUARY 27, 2022

WATCH NOW

TCB’s timely annual survey of C-Suite Executives provides some fascinating insights that will allow marketers and communicators to know what C-Suite executives are focusing on so they can navigate what lies ahead with more certainty.

Join Ivan Pollard and Denise Dahlhoff as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.

As an attendee, you will hear discussions around the following topics:

  • Customers are still the primary concern for CEOs, but stakeholder engagement is also rising
  • Concerns around rising prices and changing customer behaviors are strengthening
  • Old ways of working will no longer work as the hybrid workforce seeks collaboration, culture, and creativity
  • The role of the CCO continues to rise – but so does the pressure

Who Should Attend: Anyone with interest in corporate marketing and communications

Speakers

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Ivan Pollard (Moderator)

Center Leader, Marketing & Communications
The Conference Board

Read Bio

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