C-Suite Outlook - What Marketers Need to Know

TCB’s timely annual survey of C-Suite Executives provides some fascinating insights that will allow marketers and communicators to know what C-Suite executives are focusing on so they can navigate what lies ahead with more certainty.

Join Ivan Pollard and Denise Dahlhoff as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.

As an attendee, you will hear discussions around the following topics:

  • Customers are still the primary concern for CEOs, but stakeholder engagement is also rising
  • Concerns around rising prices and changing customer behaviors are strengthening
  • Old ways of working will no longer work as the hybrid workforce seeks collaboration, culture, and creativity
  • The role of the CCO continues to rise – but so does the pressure

Who Should Attend: Anyone with interest in corporate marketing and communications

 Watch Full Recording
Denise Dahlhoff, PhD Ivan Pollard
C-Suite Outlook - What Marketers Need to Know
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies.  Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy. 
TCB Tourch
Loading...
  • logoImage
  •  
    • US
    • EUROPE
    • ASIA

  • 2

    Close
    • Insights
        • Insights
        • Explore by Center
          • Explore by Center

          • CED
            Committee for Economic Development

          • Economy, Strategy & Finance

          • Environmental, Social & Governance

          • Human Capital

          • Marketing & Communications
        • Explore by Content Type
          • Explore by Content Type

          • Reports

          • Webcasts

          • Podcasts

          • Charts & Infographics
        • Trending Topics
          • Trending Topics

          • Artificial Intelligence (AI)

          • 2024 Elections

          • Geopolitics

          • US Economic Forecast

          • Sustainability

          • Future of Work
    • Events
        • Events
        • Upcoming Events
          • Upcoming Events

          • 2025: A Year In Preview

          • Corporate Communications: Driving the Business Forward

          • 25th Annual Employee Health Care Conference - New York

          • 2025 ESG Summit

          • 25th Annual Employee Health Care Conference - San Diego

          • People First: Strategic Transformation

          • Explore all Upcoming Events

        • Member-Exclusive Programs
          • Member-Exclusive Programs

          • Center Briefings

          • Experts Live

          • Roundtables

          • Working Groups

          • Expert Briefings

    • Data
        • Data

        • Consumer Confidence Index

        • Data Central

        • TCB Benchmarking

        • Employment Trends Index

        • Global Economic Outlook

        • Leading Economic Indicators

        • Help Wanted OnLine

        • Labor Markets

        • Measure of CEO Confidence

        • Human Capital Benchmarking &
          Data Analytics

        • CMO+CCO Meter Dashboard

    • Centers
        • Centers
        • Our Centers
          • Our Centers

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Environmental, Social & Governance

          • Human Capital

          • Marketing & Communications
        • Center Membership
          • Center Membership

          • What Is a Center?

          • Benefits of Center Membership

          • Join a Center

    • Councils
        • Councils
        • Find a Council
          • Find a Council

          • Economy, Strategy & Finance

          • Environmental, Social & Governance

          • Human Capital

          • Marketing & Communications
        • Council Membership
          • Council Membership

          • What is a Council?

          • Benefits of Council Membership

          • Apply to a Council

    • Membership
        • Membership
        • Why Become a Member?
          • Why Become a Member?

          • Benefits of Membership

          • Check if Your Organization is a Member

          • Speak to a Membership Associate
        • Types of Membership
          • Types of Membership

          • Council

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Environmental, Social & Governance

          • Human Capital

          • Marketing & Communications

        • Already a Member?
          • Already a Member?

          • Sign In to myTCB®

          • Executive Communities

          • Member-Exclusive Programs

    • About Us
        • About Us
        • Who We Are
          • Who We Are

          • About Us

          • In the News

          • Press Releases

          • Our History

          • Support Our Work

          • Locations

          • Contact Us

        • Our Community
          • Our Community

          • Our Leadership

          • Our Experts

          • Trustees

          • Voting Members

          • Global Counsellors

          • Careers

          • This Week @ TCB

    • Careers
    • This Week @ TCB
    • Sign In to myTCB®
      • US
      • EUROPE
      • ASIA
    • Insights
      • Insights
      • Explore by Center
        • Explore by Center

        • CED
          Committee for Economic Development

        • Economy, Strategy & Finance

        • Environmental, Social & Governance

        • Human Capital

        • Marketing & Communications

      • Explore by Content Type
        • Explore by Content Type

        • Reports

        • Webcasts

        • Podcasts

        • Charts & Infographics

      • Trending Topics
        • Trending Topics

        • Artificial Intelligence (AI)

        • 2024 Elections

        • Geopolitics

        • US Economic Forecast

        • Sustainability

        • Future of Work

    • Events
      • Events
      • Upcoming Events
        • Upcoming Events

        • 2025: A Year In Preview

        • Corporate Communications: Driving the Business Forward

        • 25th Annual Employee Health Care Conference - New York

        • 2025 ESG Summit

        • 25th Annual Employee Health Care Conference - San Diego

        • People First: Strategic Transformation

        • Explore all Upcoming Events

      • Member-Exclusive Programs
        • Member-Exclusive Programs

        • Center Briefings

        • Experts Live

        • Roundtables

        • Working Groups

        • Expert Briefings

    • Data
      • Data

      • Consumer Confidence Index

      • Data Central

      • TCB Benchmarking

      • Employment Trends Index

      • Global Economic Outlook

      • Leading Economic Indicators

      • Help Wanted OnLine

      • Labor Markets

      • Measure of CEO Confidence

      • Human Capital Benchmarking & Data Analytics

      • CMO+CCO Meter Dashboard
    • Centers
      • Centers
      • Our Centers
        • Our Centers

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Environmental, Social & Governance

        • Human Capital

        • Marketing & Communications

      • Center Membership
        • Center Membership

        • What is a Center?

        • Benefits of Center Membership

        • Join a Center

    • Councils
      • Councils
      • Find a Council
        • Find a Council

        • Economy, Strategy & Finance

        • Environmental, Social & Governance

        • Human Capital

        • Marketing & Communications
      • Council Membership
        • Council Membership

        • What is a Council?

        • Benefits of Council Membership

        • Apply to a Council

    • Membership
      • Membership
      • Why Become a Member?
        • Why Become a Member?

        • Benefits of Membership

        • Check if Your Organization is a Member

        • Speak to a Membership Associate

      • Types of Membership
        • Types of Membership

        • Council

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Environmental, Social & Governance

        • Human Capital

        • Marketing & Communications

      • Already a Member?
        • Already a Member?

        • Sign In to myTCB®

        • Executive Communities

        • Member-Exclusive Programs
    • About Us
      • About Us
      • Who We Are
        • Who We Are

        • About Us

        • In the News

        • Press Releases

        • This Week @ TCB

        • Our History

        • Support Our Work

        • Locations

        • Contact Us

      • Our Community
        • Our Community

        • Our Leadership

        • Our Experts

        • Trustees

        • Voting Members

        • Global Counsellors

        • Careers

        • This Week @ TCB

    • Careers
    • Sign In to myTCB®
    • Download TCB Insights App
  • Insights
    Insights

    Our research and analysis have helped the world's leading companies navigate challenges and seize opportunities for over 100 years.

    Explore All Research

    Economic Indicators

    • Explore by Center
    • CED
      Committee for Economic Development
    • Economy, Strategy & Finance
    • Environmental, Social & Governance
    • Human Capital
    • Marketing & Communications
    • Explore by Content Type
    • Reports
    • Webcasts
    • Podcasts
    • Charts & Infographics
    • Trending Topics
    • Artificial Intelligence (AI)
    • 2024 Elections
    • Geopolitics
    • US Economic Forecast
    • Sustainability
    • Future of Work
  • Events
    Events

    Our in-person and virtual events offer unmatched opportunities for professional development, featuring top experts and practitioners.

    See Everything Happening This Week

    Sponsor a Program

    • Upcoming Events

      • 2025: A Year In Preview

      February 04 - 05, 2025

      Corporate Communications: Driving the Business Forward

      March 06 - 07, 2025

      25th Annual Employee Health Care Conference - New York

      April 08 - 09, 2025

    •  

      • 2025 ESG Summit

      April 24 - 25, 2025

      25th Annual Employee Health Care Conference - San Diego

      May 01 - 02, 2025

      People First: Strategic Transformation

      May 15 - 16, 2025

    Explore all Upcoming Events

    • Member-Exclusive Programs
    • Center Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Expert Briefings
    • Explore by Type
    • Events
    • Webcasts
    • Podcasts
    • Member-Exclusive Programs
    • Center Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Expert Briefings
  • Data
    Corporate Disclosure Data

    TCB Benchmarking

    Real-time data & analytical tools to benchmark your governance, compensation, environmental, human capital management (HCM) and social practices against US public companies.

    Economic Data

    Consumer Confidence Index

    US consumers' thoughts on the economy, jobs, finances and more

    Data Central

    One-stop, member-exclusive portal for the entire suite of indicators

    Labor Markets

    Covering all aspects of labor markets, from monthly development to long-term trends

    Measure of CEO Confidence

    Examines the health of the US economy from the perspective of CEOs

     

    Employment Trends Index

    Monthly, forward-looking composite of eight proven labor-market indicators

    Global Economic Outlook

    Track the latest short-, medium-, and long-term growth outlooks for 77 economies

    Leading Economic Indicators

    Track the state of the business cycle for 12 global economies across Asia and Europe

    Help Wanted OnLine

    Track the status of job markets across the US through online job listings

    Other Featured Data

    Human Capital Analytics Tools

    Tools to understand human capital management and corporate performance

    CMO+CCO Meter Dashboard

    Tracks the impact, resources, and satisfaction of CMOs and CCOs

  • Centers
    Centers

    Centers offer access to world-class experts, research, events, and senior executive communities.

    Our Centers
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Environmental, Social & Governance
    • Human Capital
    • Marketing & Communications
    Center Membership
    • What Is a Center?
    • Benefits of Center Membership
    • Join a Center
  • Councils
    Councils

    Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function.

    Find a Council
    • Economy, Strategy & Finance
    • Environmental, Social & Governance
    • Human Capital
    • Marketing & Communications
    Council Membership
    • What Is a Council?
    • Benefits of Council Membership
    • Apply to a Council
  • Membership
    Membership

    Membership in The Conference Board arms your team with an arsenal of knowledge, networks, and expertise that's unmatched in scope and depth.

    • Why Become a Member?
    • Benefits of Membership
    • Check if Your Organization is a Member
    • Speak to a Membership Associate
    • Types of Membership
    • Council
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Environmental, Social & Governance
    • Human Capital
    • Marketing & Communications
    • Already a Member?
    • Sign in to myTCB®
    • Executive Communities
    • Member-Exclusive Programs
  • About Us
    About Us

    The Conference Board is the global, nonprofit think tank and business membership organization that delivers Trusted Insights for What's Ahead®. For over 100 years, our cutting-edge research, data, events and executive networks have helped the world's leading companies understand the present and shape the future.

    Learn more about Membership

    • Who We Are
    • About Us
    • In the News
    • Press Releases
    • Our History
    • Support Our Work
    • Locations
    • Contact Us
    • Our Community
    • Our Leadership
    • Our Experts
    • Trustees
    • Voting Members
    • Careers
    • This Week @ TCB
Check if You're a Member
Create Account
Forgot Your Password?

Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.

MARKETING & COMMUNICATIONS WATCH

C-Suite Outlook - What Marketers Need to Know

JANUARY 27, 2022

WATCH NOW
  • Email
  • Linkedin
  • Facebook
  • Twitter
  • Copy Link

TCB’s timely annual survey of C-Suite Executives provides some fascinating insights that will allow marketers and communicators to know what C-Suite executives are focusing on so they can navigate what lies ahead with more certainty.

Join Ivan Pollard and Denise Dahlhoff as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.

As an attendee, you will hear discussions around the following topics:

  • Customers are still the primary concern for CEOs, but stakeholder engagement is also rising
  • Concerns around rising prices and changing customer behaviors are strengthening
  • Old ways of working will no longer work as the hybrid workforce seeks collaboration, culture, and creativity
  • The role of the CCO continues to rise – but so does the pressure

Who Should Attend: Anyone with interest in corporate marketing and communications

Speakers

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Ivan Pollard (Moderator)

Center Leader, Marketing & Communications
The Conference Board

Read Bio

On Demand Materials

  • Download Presentation

Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

On-Demand Webcasts

Don't Let Sustainability Fall Victim to the Recession

September 21, 2022 11:00 AM - 12:00 PM ET

The Big Challenges for Marketing & Communications Teams Right Now

July 28, 2022 11:00 AM - 12:00 PM ET

Understanding Multicultural Consumers Purchases of Services

March 03, 2022 11:00 AM - 12:00 PM ET

CCO Reflections: Immediate Next Steps for Working Through the Pandemic Fog

February 24, 2022 11:00 AM - 12:00 PM ET

The Evolving Corporate Communications Practice

December 09, 2021 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: ESG* - Exciting, Sustainable and a Growth Driver? The Impact on Corporate Marketing

October 28, 2021 11:00 AM - 12:00 PM ET

Communications Watch: The Great CCO Resignation - How to Maintain Continuity of Purpose and Mitigate Risk

August 26, 2021 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: Building Brands and Businesses - Digitally

June 24, 2021 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: How Gambling and Gaming Can Lead to a Happy Company and Stellar Results

May 06, 2021 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: Quantum Marketing: How Companies Can Leapfrog to New Levels of Consumer Engagement

March 05, 2021 10:00 AM - 11:00 AM ET

Marketing & Communications Watch: Speaking Out or Remaining Silent on Social Issues, What Companies Need to Know

February 25, 2021 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: Brand You - How to Develop and Live Your Personal Brand

January 28, 2021 11:00 AM - 12:00 PM ET

Marketing and Communications Watch

December 10, 2020 11:00 AM - 12:00 PM ET

Marketing & Communications Watch: How Procter & Gamble Uses Corporate Venturing to Boost Innovation

September 01, 2020 07:00 AM - 08:00 AM ET

Marketing & Communications Watch Fake News: Protecting the Truth in the Age of Misinformation

August 20, 2020 07:00 AM - 08:00 AM ET

Marketing & Communications Watch How will the 2020 Census Delays Affect Marketers in 2021?

August 04, 2020 09:00 AM - 10:00 AM ET

Marketing & Communications Watch: Leading Through Crisis with Clorox CEO Benno Dorer

June 24, 2020 10:00 AM - 11:00 AM ET

Marketing & Communications Watch: Tracking Changes in Shopping Behavior and Brand Equity in times of COVID-19

June 18, 2020 10:00 AM - 11:00 AM ET

Marketing & Communications Watch: Forecasting Packaged Goods Demand and Managing Supply in times of COVID-19

April 30, 2020 07:00 AM - 08:00 AM ET

Marketing & Communications Watch: A Conversation With Jim Stengel

April 02, 2020 11:00 AM - 12:00 PM ET

Marketing and Communications Watch: Boosting Brand Strength

March 05, 2020 11:00 AM - 12:00 PM ET

Don't Let Sustainability Fall Victim to the Recession

September 21, 2022 11:00 AM - 12:00 PM ET

The Big Challenges for Marketing & Communications Teams Right Now

July 28, 2022 11:00 AM - 12:00 PM ET

Understanding Multicultural Consumers Purchases of Services

March 03, 2022 11:00 AM - 12:00 PM ET

This On-Demand Webcast is Complimentary.

WATCH NOW

Our records show that you are a Member of The Conference Board, but you do not have access to this webcast based on your Membership level. If you think you have reached this message in error, please contact membership@tcb.org

Our records show you are not a Member, and this webcast is only available to Members. If you think you have reached this message in error, please contact membership@tcb.org

Conference Board Sample Web Chat
chatbot-Icon TCB Logo
chatbot-Icon
C-Suite Insights Newsletter - Subscribe to the must-read weekly newsletter for C-suite executives from The Conference Board
ABOUT US
  • Who We Are
  • Annual Report
  • Our History
  • Our Experts
  • Our Leadership
  • In the News
  • Press Releases
MEMBERSHIP
  • Become a Member
  • Sign In to myTCB®
  • Access Experts
  • Member-Only Events
  • Data & Benchmarking
  • Manage Account
EXPLORE
  • Centers
  • Councils
  • Latest Research
  • Programs
  • Webcasts
  • Podcasts
  • This Week @ TCB
CONTACT US
  • Americas
    +1 212 759 0900
    customer.service@tcb.org
  • Europe/Africa/Middle East
    +32 2 675 5405
    brussels@tcb.org
  • Asia
    Hong Kong | +852 2804 1000
    Singapore | +65 8298 3403
    service.ap@tcb.org
CAREERS
  • See Open Positions
Terms Of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2024 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.
Terms of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2024 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all data from The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.

Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.

Announcing The Conference Board AI Virtual Conference Series

Explore the Impact of AI on Your Business

Members receive complimentary registration - Learn more >>