About This Webcast

The COVID-19 Pandemic has accelerated the changing landscape for B2B marketers, with business customers expecting content and experiences that are more similar to what is expected from B2C marketers. This webcast will explore the dynamically changing world of B2B marketers and debunk some B2B myths by touching on topics like humanizing B2B marketing, the role of purpose in B2B brand building, and what does new customer engagement look like today.

Key Learnings & Take-Aways Will Include:

• Brand building in B2B marketing
• Rebranding and the role of purpose
• Humanizing B2b marketing
• What B2b brands can learn from B2C brands and vice versa
• Customer Engagement in B2B

Who Should Attend:

B2B marketers and B2C marketers, brand strategist, corporate brand managers, marketing and communications managers