As companies are embedding sustainability in their business and culture, it’s critical to ensure your employees not only understand the company’s sustainability goals, but feel a sense of ownership, accountability, and empowerment to achieve them.

In 2022, The Conference Board convened a Working Group that brought together over 300 executives from 130 companies (over the course of eight months) to share their real-world experiences in integrating sustainability into their firms’ cultural DNA. That followed a Working Group in 2021, with 300 executives from 150 organizations who discussed their experience communicating their sustainability story authentically, reliably, and effectively to multiple stakeholders, including employees. 

Join this webcast to learn about:

• How to ensure your employees understand the company’s key sustainability goals and the business case for achieving them.

• Ways to help employees connect their role in achieving the firm’s objectives and “upskilling” them to ensure they have the knowledge and capabilities to pursue them. 

• Tools that business leaders, HR, communications, marketing, and sustainability have to motivate and inspire employees

• How to persuade those who are skeptical about sustainability and unleash innovation from unexpected sources

• Best practices to enlist employees in crafting your sustainability story, engaging in an ongoing dialogue about sustainability, and becoming ambassadors within the company and in their communities

• The challenges and opportunities of leveraging employee resources groups (ERGs) and “green teams” in building a culture of sustainability

• How to measure your employees’ knowledge, engagement, and commitment to sustainability

Who should attend: Corporate directors; CEOs and other C-Suite executives; leaders in sustainability, communications, marketing, human capital, CSR, legal, finance, and government affairs; consultants and advisors in culture, sustainability, and business effectiveness; investors and other stakeholders interested in sustainability and corporate culture.