Marketing Through an Economic Reset

As consumers respond to the economic trials and tribulations, how are Marketers promoting their brands, products, and services? How are price rises and inflation playing into the equation? And how are the longer term issues (such as ESG) factored into the short term challenges of the economy?

Join The Marketing and Communications Center as we discuss recent economic data and trends, and how Marketers are using current consumer behaviors to remain competitive in the marketplace.

Topics of discussion include:

  • Are we in a true economic reset?
  • Are there longer term issues and external factors that will determine future consumers?
  • How to effectively market during periods of uncertainty?
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Ivan Pollard Courtney Hamacher Karen Sommerich
Marketing Through an Economic Reset
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MARKETING & COMMUNICATIONS SPECIAL

Marketing Through an Economic Reset

APRIL 27, 2023

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As consumers respond to the economic trials and tribulations, how are Marketers promoting their brands, products, and services? How are price rises and inflation playing into the equation? And how are the longer term issues (such as ESG) factored into the short term challenges of the economy?

Join The Marketing and Communications Center as we discuss recent economic data and trends, and how Marketers are using current consumer behaviors to remain competitive in the marketplace.

Topics of discussion include:

  • Are we in a true economic reset?
  • Are there longer term issues and external factors that will determine future consumers?
  • How to effectively market during periods of uncertainty?

Speakers

Ivan Pollard

Ivan Pollard (Moderator)

Center Leader, Marketing & Communications
The Conference Board

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Courtney Hamacher

Courtney Hamacher

VP, Chief Marketing and Strategy Officer
Cereal Partners Worldwide

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Karen Sommerich

Karen Sommerich

Director, Brand Strategy
Salesforce

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