Gen Z Rising: Attracting, Engaging, and Retaining the Workforce of the Future

We know it is perennially difficult to tease out what truly differentiates one generation from others and which attributes are representative of each life stage. However, ready or not, Gen Z is on the rise—Gen Zers will be 31 percent of the workforce in just two years and thus are a force to be reckoned with. Understanding the intrinsic motivations of Gen Z employees and how to win their loyalty comes down to identifying what drives them and what influences them. 

Join Robin Erickson, PhD, and Barbara Lombardo, PhD, both of The Conference Board, as they discuss the five actions that leaders should take to attract, engage, and retain Gen Zers—in their own words:

  • Respect us with adequate compensation
  • Give us more control
  • Help keep us safe and well
  • Provide us opportunities to grow and recognize we have something to offer
  • Don’t just talk about your purpose and values, live them 
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Barbara J. Lombardo, PhD Robin Erickson, PhD
Gen Z Rising: Attracting, Engaging, and Retaining the Workforce of the Future
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HUMAN CAPITAL WATCH™

Gen Z Rising: Attracting, Engaging, and Retaining the Workforce of the Future

APRIL 11, 2023

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We know it is perennially difficult to tease out what truly differentiates one generation from others and which attributes are representative of each life stage. However, ready or not, Gen Z is on the rise—Gen Zers will be 31 percent of the workforce in just two years and thus are a force to be reckoned with. Understanding the intrinsic motivations of Gen Z employees and how to win their loyalty comes down to identifying what drives them and what influences them. 

Join Robin Erickson, PhD, and Barbara Lombardo, PhD, both of The Conference Board, as they discuss the five actions that leaders should take to attract, engage, and retain Gen Zers—in their own words:

  • Respect us with adequate compensation
  • Give us more control
  • Help keep us safe and well
  • Provide us opportunities to grow and recognize we have something to offer
  • Don’t just talk about your purpose and values, live them 

Speakers

Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD

Distinguished Principal Research Fellow, Human Cap…
The Conference Board

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Robin Erickson, PhD

Robin Erickson, PhD (Moderator)

Vice President, Human Capital
The Conference Board

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Human Capital Watch™

Human Capital Watch™ is a complimentary webcast offering concise research and insights as well as practitioner responses to human capital challenges. This series covers the topic areas of strategic workforce planning, workforce readiness, diversity & inclusion, talent management, strategic human resources, employee engagement, leadership development, or human capital analytics.

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