Every professional has the responsibility to create value for their customers. But innovative performance in most companies is poor. In this webcast Curtis R. Carlson, former president and CEO of SRI International, brings the breakthrough value creation method from his recent Harvard Business Review article to life. This approach allowed for a failing SRI International to survive, and enabled the systematic creation of innovations such as HDTV, Intuitive Surgical, and, Siri. Also joining our panel of experts is Global Innovator Michael S. Idelchik. 

Learning Objectives or Take-Aways:

• Adopt a sustainable framework for tangible value creation
• Apply the structured method of NABC: Need, Approach, Benefit relative to Cost, Competition.
• Integrate this framework and approach within your teams.