Marketing & Communications Watch: Quantum Marketing: How Companies Can Leapfrog to New Levels of Consumer Engagement

About this Webcast

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Join Mastercard CMO Raja Rajamannar and Marketing institute leader JP Kuehlwein as they reveal a new approach to marketing that will reestablish its relevance and impact

Key Take-Aways From this Webcast Include:

  • How to hyper-personalize marketing with HR
  • Go virtual and immersive with everything from VR-AR product demos to gamification
  • Reach all 5 human senses, with Multi-Sensory Marketing and Sonic Branding
  • Quantify impact with data, but never at the expense of creativity
  • Invest in partnerships to capitalize on new opportunities beyond their immediate reach

Who Should Attend:

Any business executives interested in discovering how marketing leaders must master fast moving new technologies...or face extinction. 

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JP Kuehlwein Raja Rajamannar
Marketing & Communications Watch: Quantum Marketing: How Companies Can Leapfrog to New Levels of Consumer Engagement
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: Quantum Marketing: How Companies Can Leapfrog to New Levels of Consumer Engagement

MARCH 05, 2021

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About this Webcast

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Join Mastercard CMO Raja Rajamannar and Marketing institute leader JP Kuehlwein as they reveal a new approach to marketing that will reestablish its relevance and impact

Key Take-Aways From this Webcast Include:

  • How to hyper-personalize marketing with HR
  • Go virtual and immersive with everything from VR-AR product demos to gamification
  • Reach all 5 human senses, with Multi-Sensory Marketing and Sonic Branding
  • Quantify impact with data, but never at the expense of creativity
  • Invest in partnerships to capitalize on new opportunities beyond their immediate reach

Who Should Attend:

Any business executives interested in discovering how marketing leaders must master fast moving new technologies...or face extinction. 

Speakers

JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

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Raja Rajamannar

Chief Marketing & Communications Officer and Presi…
Mastercard

Read Bio

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Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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