Marketing & Communications Watch How will the 2020 Census Delays Affect Marketers in 2021?

Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. For businesses, the baseline provided by the 2020 census will be key for marketing and planning decisions in the coming decade.

But counting everyone is a complex operation, and the coronavirus pandemic has only added to this challenge. Delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. 

By attending this webcast, viewers will be able to answer these critical questions:

  • How has COVID-19 delayed critical survey information that informs all marketing plans in 2021?
  • How will those delays affect the tools marketers depend on so much for planning?
  • What communities are potentially going to be undercounted and how should marketers try to get a more complete picture of consumers in 2021 and beyond?

Who Should Attend: CMO, Marketing director, Managers, Brand directors, Brand strategy, Advertising agencies, and Media agencies

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Mark Hugo Lopez Jake Beniflah, Ph.D. Chiqui Cartagena
Marketing & Communications Watch How will the 2020 Census Delays Affect Marketers in 2021?
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch How will the 2020 Census Delays Affect Marketers in 2021?

AUGUST 04, 2020

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Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. For businesses, the baseline provided by the 2020 census will be key for marketing and planning decisions in the coming decade.

But counting everyone is a complex operation, and the coronavirus pandemic has only added to this challenge. Delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. 

By attending this webcast, viewers will be able to answer these critical questions:

  • How has COVID-19 delayed critical survey information that informs all marketing plans in 2021?
  • How will those delays affect the tools marketers depend on so much for planning?
  • What communities are potentially going to be undercounted and how should marketers try to get a more complete picture of consumers in 2021 and beyond?

Who Should Attend: CMO, Marketing director, Managers, Brand directors, Brand strategy, Advertising agencies, and Media agencies

Speakers

Mark Hugo Lopez

Director, Global Migration and Demography Research
Pew Research Center

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Jake Beniflah, Ph.D.

Senior Fellow, Marketing & Communications Center
The Conference Board

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Chiqui Cartagena (Moderator)

Former Chief Marketing Officer & Center Leader, Ma…
The Conference Board

Read Bio

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