The Art of Influencing ‐ How do I Get Heard More and Drive Direction and Results

Why don’t the best initiatives get the support they need? Why do we abandon projects before they reach their full potential? What does it take to be heeded, to make our case so clearly that we influence decision makers?

It used to be that companies stayed ahead by driving new ideas into the pipeline. Adoption of artificial intelligence, reimagining the workforce, digital transformation, new product development, innovative customer experiences, integration of novel technologies—the potential for impact is significant, but we have been missing the mark.

Today, the challenge is not in bringing new initiatives forward or in building early stage pilots. The challenge is knowing when to support, resource and back relevant projects with value. To know when to enlist at scale, a broad ecosystem of support and get projects over the finish line.

Leaders are leaving initiatives that could serve customers and companies better on the cutting room floor.

During this Masterclass the following learning objectives and skills will be shared with the audience.

  • How to be heard—to drive powerful corporate results
  • Why we should stop using Elevator Pitches and start using Commitment Narratives
  • Understand and apply the four quadrants of influence
  • How to enlist support to achieve “escape velocity”
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The Art of Influencing ‐ How do I Get Heard More and Drive Direction and Results
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INSIGHTS MASTERCLASS SERIES

The Art of Influencing ‐ How do I Get Heard More and Drive Direction and Results

JUNE 28, 2023

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Why don’t the best initiatives get the support they need? Why do we abandon projects before they reach their full potential? What does it take to be heeded, to make our case so clearly that we influence decision makers?

It used to be that companies stayed ahead by driving new ideas into the pipeline. Adoption of artificial intelligence, reimagining the workforce, digital transformation, new product development, innovative customer experiences, integration of novel technologies—the potential for impact is significant, but we have been missing the mark.

Today, the challenge is not in bringing new initiatives forward or in building early stage pilots. The challenge is knowing when to support, resource and back relevant projects with value. To know when to enlist at scale, a broad ecosystem of support and get projects over the finish line.

Leaders are leaving initiatives that could serve customers and companies better on the cutting room floor.

During this Masterclass the following learning objectives and skills will be shared with the audience.

  • How to be heard—to drive powerful corporate results
  • Why we should stop using Elevator Pitches and start using Commitment Narratives
  • Understand and apply the four quadrants of influence
  • How to enlist support to achieve “escape velocity”

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These virtual, educational sessions offer cutting-edge perspectives in key relevant areas such as strategy, future fitness, innovation, and leadership - delivered by global experts in the fields.

If you would like more information on the series or would like to register a group get in touch with egeisinger@tcb.org. You can view upcoming and previous Masterclasses from the series below. 

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