Understanding Multicultural Consumers Purchases of Services

This webcast will discuss the findings from The Conference Board's latest research with Asian, Black, Hispanic, and White consumers in the US. The latest survey of 2,000 US consumers focused on various services, including traveling, going out, financial services, healthcare, fitness, education, and childcare. It also touched on customer experience features of online and offline shopping channels and the consideration of sustainability topics in travel decisions.

Join the webcast to learn how to:

  • Understand which services are "high-enjoyment" purchases, among which consumers.
  • Decode how different racial segments spend money as valuable input for marketing strategies.
  • Design all aspects of the customer experience to foster cultural identity.
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Denise Dahlhoff, PhD Linda Lane González
Understanding Multicultural Consumers Purchases of Services
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Understanding Multicultural Consumers Purchases of Services

MARCH 03, 2022

This webcast will discuss the findings from The Conference Board's latest research with Asian, Black, Hispanic, and White consumers in the US. The latest survey of 2,000 US consumers focused on various services, including traveling, going out, financial services, healthcare, fitness, education, and childcare. It also touched on customer experience features of online and offline shopping channels and the consideration of sustainability topics in travel decisions.

Join the webcast to learn how to:

  • Understand which services are "high-enjoyment" purchases, among which consumers.
  • Decode how different racial segments spend money as valuable input for marketing strategies.
  • Design all aspects of the customer experience to foster cultural identity.

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