Understanding Multicultural Consumers Purchases of Services

This webcast will discuss the findings from The Conference Board's latest research with Asian, Black, Hispanic, and White consumers in the US. The latest survey of 2,000 US consumers focused on various services, including traveling, going out, financial services, healthcare, fitness, education, and childcare. It also touched on customer experience features of online and offline shopping channels and the consideration of sustainability topics in travel decisions.

Join the webcast to learn how to:

  • Understand which services are "high-enjoyment" purchases, among which consumers.
  • Decode how different racial segments spend money as valuable input for marketing strategies.
  • Design all aspects of the customer experience to foster cultural identity.
 Watch Full Recording
Denise Dahlhoff, PhD Linda Lane González
Understanding Multicultural Consumers Purchases of Services
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MARKETING & COMMUNICATIONS WATCH

Understanding Multicultural Consumers Purchases of Services

MARCH 03, 2022

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This webcast will discuss the findings from The Conference Board's latest research with Asian, Black, Hispanic, and White consumers in the US. The latest survey of 2,000 US consumers focused on various services, including traveling, going out, financial services, healthcare, fitness, education, and childcare. It also touched on customer experience features of online and offline shopping channels and the consideration of sustainability topics in travel decisions.

Join the webcast to learn how to:

  • Understand which services are "high-enjoyment" purchases, among which consumers.
  • Decode how different racial segments spend money as valuable input for marketing strategies.
  • Design all aspects of the customer experience to foster cultural identity.

Speakers

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Linda Lane González (Moderator)

Program Director, Multicultura…
The Conference Board

Read Bio

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