Companies are increasingly called upon by the public, employees, policymakers, investors, and other stakeholders to play a role in addressing societal issues. While corporate responsibility, advocacy, and sustainability have been priorities for many companies for decades, they have often been managed in siloes and peripherally to core business activities. Today, stakeholders expect companies to drive consistent impact through all aspects of their operations. In response, we are seeing more and more organizations re-evaluating their purpose—the North Star that drives strategy and impact in the eyes of stakeholders. How can business leaders take action to meet stakeholder expectations and drive premium value for their organization?

By attending this webcast, you will:

• Articulate the specific steps to define a differentiated purpose strategy for your organization, including how it drives ESG management
• Explain the sources of enterprise value from a well-integrated purpose strategy
• Understand key purpose trends and best practice across industries

Who should attend:
Corporate executives (representing any function), investors, and thought leaders

Additional resources:

• Corporate Purpose: A Primer for Marketing & Communications
• How Company Purpose Can Guide the Board in Times of Crisis
• Purpose-Driven Companies: Lessons Learned