There is no way around Salesforce when discussing industry-leading brands in CRM, SaaS, or B2B. The company is described as a rebel, disruptor, inventor, and formidable incumbent. So how did Salesforce get to this powerful position? How does it maintain its leading-edge equity?

Hear from Karen Sommerich, who directs the brand’s strategy, to understand how industry-leading B2B brands are built.

As an attendee, you will learn about:

• The importance of a guiding purpose – beyond making profits
• The parallels and particularities of CPG, SaaS, and B2B marketing
• The power of partnership in building brand and business
• The advantages of leading with product and people before advertising

Who Should Attend: Anyone with interest in brand building and corporate marketing