Salesforce - How Industry-Leading B2B Brands Are Built

There is no way around Salesforce when discussing industry-leading brands in CRM, SaaS, or B2B. The company is described as a rebel, disruptor, inventor, and formidable incumbent. So how did Salesforce get to this powerful position? How does it maintain its leading-edge equity?

Hear from Karen Sommerich, who directs the brand’s strategy, to understand how industry-leading B2B brands are built.

As an attendee, you will learn about:

  • The importance of a guiding purpose – beyond making profits
  • The parallels and particularities of CPG, SaaS, and B2B marketing
  • The power of partnership in building brand and business
  • The advantages of leading with product and people before advertising

Who Should Attend: Anyone with interest in brand building and corporate marketing

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JP Kuehlwein Karen Sommerich
Salesforce - How Industry-Leading B2B Brands Are Built
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FUTURE OF BRAND BUILDING

Salesforce - How Industry-Leading B2B Brands Are Built

APRIL 20, 2022

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There is no way around Salesforce when discussing industry-leading brands in CRM, SaaS, or B2B. The company is described as a rebel, disruptor, inventor, and formidable incumbent. So how did Salesforce get to this powerful position? How does it maintain its leading-edge equity?

Hear from Karen Sommerich, who directs the brand’s strategy, to understand how industry-leading B2B brands are built.

As an attendee, you will learn about:

  • The importance of a guiding purpose – beyond making profits
  • The parallels and particularities of CPG, SaaS, and B2B marketing
  • The power of partnership in building brand and business
  • The advantages of leading with product and people before advertising

Who Should Attend: Anyone with interest in brand building and corporate marketing

Speakers

JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

Read Bio

Karen Sommerich

Director, Brand Strategy
Salesforce

Read Bio

On Demand Materials

Future of Brand Building

Future of Brand Building is a webcast with JP Kuehlwein, a brand expert and leader of The Communications Institute of The Conference Board. Join us for this interactive discussion with marketers to understand leading-edge solutions to building and maintaining your brand.

On-Demand Webcasts

This On-Demand Webcast is Complimentary.

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