In 2020, Erste Group embarked on a culture transformation journey to reinvigorate the bank’s purpose and embed this in the values and behaviours of the organization. While the group’s 200 years old purpose remained strong and clear, Erste’s executive team wanted to ensure it remained relevant, guiding strategy and decision making and helping steer the group for the next decade.

The executive team believed it was essential to involve employees in reconnecting both intellectually and emotionally with the group’s shared purpose and decided to do a large-scale crowdsourcing exercise. In this webcast, Margarita Yonova-Popova, former People and Culture Transformation Lead at Erste Group, will explain the practical steps of crowdsourcing and share key learnings.

After attending this webcast, you will be able to:

• Understand how corporate purpose can be leveraged for cultural change and employee engagement
• Learn about the opportunities and challenges of using crowdsourcing as a tool for cultural change 
• Listen to key learnings about embedding large scale culture change
• Understand the role of the CHRO and senior HR executives in leading a culture change journey