How to Compete in an Economy Driven by Transformational Experiences

It used to be just about products, services, and sometimes, experiences. Now brands need to evolve to the next stage of proposition design: Creating Transformational Experiences! What are these, and how do they allow customers to come closer to being their ideal selves?

In this episode of our new series: The Future of Brand Building, Principle at Ueber-Brands Consulting and Marketing Institute leader JP Kuehlwein talks with Joseph Pine and David W. Norton, who, together with Lance A. Bettencourt and James H. Gilmore, have written about the next stage in this evolution of value creation: The “New You” Business – or enabling Transformations. They will discuss the next stage of economic evolution and what it takes for a company to compete effectively in it. 

You will learn:

  • What is the "Transformation Economy"
  • What are the key drivers of Transformation Economy growth
  • How can a company create strong Transformation Experiences
  • What skills does it take to compete in the Transformation Economy
  • What is next?
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B. Joseph Pine II JP Kuehlwein David W. Norton
How to Compete in an Economy Driven by Transformational Experiences
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FUTURE OF BRAND BUILDING

How to Compete in an Economy Driven by Transformational Experiences

MARCH 10, 2022

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It used to be just about products, services, and sometimes, experiences. Now brands need to evolve to the next stage of proposition design: Creating Transformational Experiences! What are these, and how do they allow customers to come closer to being their ideal selves?

In this episode of our new series: The Future of Brand Building, Principle at Ueber-Brands Consulting and Marketing Institute leader JP Kuehlwein talks with Joseph Pine and David W. Norton, who, together with Lance A. Bettencourt and James H. Gilmore, have written about the next stage in this evolution of value creation: The “New You” Business – or enabling Transformations. They will discuss the next stage of economic evolution and what it takes for a company to compete effectively in it. 

You will learn:

  • What is the "Transformation Economy"
  • What are the key drivers of Transformation Economy growth
  • How can a company create strong Transformation Experiences
  • What skills does it take to compete in the Transformation Economy
  • What is next?

Speakers

B. Joseph Pine II

Co-Founder
Strategic Horizons LLP

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JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

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David W. Norton

Founder
Stone Mantel and the Collabora…

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On Demand Materials

Future of Brand Building

Future of Brand Building is a webcast with JP Kuehlwein, a brand expert and leader of The Communications Institute of The Conference Board. Join us for this interactive discussion with marketers to understand leading-edge solutions to building and maintaining your brand.

On-Demand Webcasts

This On-Demand Webcast is Complimentary.

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