The path to personalization is often a graveyard littered with over-hyped enterprise platforms and understated technical realities. Despite this, progressive marketers are leveraging effective personalization. During this webcast, you will hear how proven statistical methods and insights coupled with actionable and efficient activation techniques drive transformational business impact today and into the future. 

Discussion Topics:

• Demonstrate a clear understanding of the spectrum of personalization
• Know how to identify, align and enrich the data required to begin your segmented personalization audiences
• Demonstrate a measurement framework aligned with these segments to track, optimize and improve impact
• Know how to plan and execute personalized experiences or content journeys for these audiences