Welcome to The Evolution! Exploring the "Cultural Closets" of Black & Hispanic Gen Zs

An advanced cultural literacy course including a deep dive into the “Cultural Closets” of Black & Hispanic Gen Z’s & their parents to discover what they are keeping, throwing out & adding in…including one element CRUCIAL to cultural literacy + the Multicultural reality of our daily lives (or not).

By attending this webcast, viewers will be able to answer the following questions:

  • How comfortable are we with all types of people (race/ethnicity/LGBTQ+, economic status, and more)?
  • Who is least comfortable when they are the only one of their racial/ethnic segment in certain situations?
  • What is the importance of "cultural comfort" and how does it exhibit itself in real life?
  • Who & what does GenZ trust and distrust? Whose trust circles are most narrow and whose are most wide?
  • How stressed are GenZers and what is causing this stress? How are blacks and hispanics reacting to it compared to non-hispanic whites?

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

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Welcome to The Evolution! Exploring the "Cultural Closets" of Black & Hispanic Gen Zs
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THE TIME IS NOW

Welcome to The Evolution! Exploring the "Cultural Closets" of Black & Hispanic Gen Zs

FEBRUARY 11, 2021

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An advanced cultural literacy course including a deep dive into the “Cultural Closets” of Black & Hispanic Gen Z’s & their parents to discover what they are keeping, throwing out & adding in…including one element CRUCIAL to cultural literacy + the Multicultural reality of our daily lives (or not).

By attending this webcast, viewers will be able to answer the following questions:

  • How comfortable are we with all types of people (race/ethnicity/LGBTQ+, economic status, and more)?
  • Who is least comfortable when they are the only one of their racial/ethnic segment in certain situations?
  • What is the importance of "cultural comfort" and how does it exhibit itself in real life?
  • Who & what does GenZ trust and distrust? Whose trust circles are most narrow and whose are most wide?
  • How stressed are GenZers and what is causing this stress? How are blacks and hispanics reacting to it compared to non-hispanic whites?

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

On Demand Materials

The Time is Now

2020 marks the year that America's minorities under the age of 18 are projected to become a combined majority [51%] vs. Non-Hispanic Whites [49%]. In this new decade, cultural literacy will become vital for marketers as this new multicultural consumer comes of age.

ign up for The Time is Now series which includes four webinars:

  • The Cultural Intersection of Politics, Issues & Movements: Learn more about how GenZers and their parents view themselves, the world around them, and what political and social issues are important to them.
  • Marketing Faces the Multicultural Majority: A look at Gen Z and their parent's customer values and brand loyalty
  • Media, Technology & The Escalating Power of Culture in Content An update on the tech devices and media platforms preferred by Multicultural consumers
  • Welcome to The Evolution! An advanced cultural literacy course including a deep dive into the “Cultural Closets” of Black & Hispanic Gen Z's and their parents.

PLUS, a planned Shopping webinar with additional external presenter(s) will provide greater detail on Gen Z and their families, deepening knowledge & understanding of the Multicultural majority and its impact.

On-Demand Webcasts

This On-Demand Webcast is Complimentary.

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