The well-documented disruptions to the 'contract' between worker and employer and between customer and company that have arisen as a bi-product of the Pandemic have fomented interesting challenges for communicators, marketers, and other c-suite leaders. 

Shaping a brand's narrative to engage various stakeholders on the topics that matter to them most is a work in progress. Climate change, economic unrest, political crises, and societal disruption are key dimensions shaping expectations.  

Join us for an in-depth, expert view of how Edelman, the largest PR firm in the world, is helping its clients navigate these new stakeholder expectations to deliver societal impact backed by some hard data from the 23rd Annual Edelman Trust Barometer. 

Discussion Topics:

• How important are companies in the ecosystem of societal progress? 
• What do employees and customers expect of their company and its leaders on ESG topics? 
• What are the benefits of a strong corporate purpose? 
• How does that vary by stakeholder group? 
• What are the most effective channels and tactics to spread your sustainability story and how has trust in those channels changed over time?