Join us for the third in a four-part series called The Time is Now in partnership with CMC, Culture Marketing Council – The Voice of Hispanic Marketing. Our expert panel will provide an update on the tech devices and media platforms we are using, and the evolution of SVOD since 2018.  We will also look at the continued power of both in-culture content and recent cultural cross-pollination trends in overall content. 

By attending this webcast, viewers will be able to answer the following questions:

• How is Gen Z - MC following Marie Kondo’s advice on “device decluttering?”
• How has adult social media platform usage become more complex, and how has it more closely mirrored that of teens?
• How has SVOD usage expanded rapidly since 2018?
• What is the continued, almost universal, connection of Hispanic Gen Z teens to Spanish language media — and why?
• How is cultural “cross pollination” proliferating? And, more specifically, how did one particular content creator excel at leveraging and fueling the widening cultural appetites of Gen Z viewers aged 13-17 and parents of Gen Z kids aged 25-29?

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.