The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

October 27, 2020 02:00 PM ET [14:00] (New York) | (01 hr) | Time Zone Converter

2020 marks the year that America’s minorities under the age of 18 are projected to become a combined majority [51%] vs. Non-Hispanic Whites [49%]. In this new decade, cultural literacy will become vital for marketers as this new multicultural consumer comes of age. By 2028 the majority of America’s consumers age 35 and under will be multicultural.

Join us for the first in a series of webcasts called The Time is Now and discover results of a major study by the Culture Marketing Council (CMC). Just in time for the general election, learn more about how Gen Zers and their parents view themselves, the world around them and what political and social issues are important to them. You’ll hear from experts from the Culture Marketing Council and The Conference Board and learn why multicultural marketing is no longer a “nice to have” but a “must have”.

By attending this webcast you will be able to:

  • Understand how marketing needs to recognize both the preferences of Gen Z and their parents and the generational differences between them
  • Recognize that beyond some basic universal ties that bind us together - our cultural paths diverge and there are cultural differences as well as cultural similarities
  • Discover what social and political movements people are following and how they differ by racial and ethics segments
  • Look at engagement with voting and how political orientation has shifted across age segments
  • Understand how people of color recognize that unity can create clout and provide cultural comfort especially for young Gen Zers

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Linda Lane González

Linda Lane González
Founder & President
Viva

At Viva’s helm since founding the company in January 1997, Linda provides the overall vision, direction and creative inspiration for every facet of multicultural consumer research and UX/CX, account services, media and integrated marketing strategies.

Her professional passion has be...Full Bio

Nancy Tellet

Nancy Tellet
Founder, Brand & Consumer Navigator
PureClarity LLC

Nancy Tellet is a research professional providing strategic clarity of the transformative power of demography on culture & the insight to navigate & thrive within the “evolutionary” cultural shifts that ride the demographic current.

Nancy has authored 2 studies, 2018&r...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

Registration and Pricing
Complimentary
REGISTER
Sign in or create an account to register.
On Demand

Can’t make the date? Register and you’ll receive an email when the recording becomes available after the live broadcast.

Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

WEBCASTS

CONFERENCES & EVENTS

COUNCILS

BLOGS

PRESS RELEASES & IN THE NEWS