The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


30 April, 2020 | (01 hr)

Sign In to access this Webcast

Sign In

The current health crisis has caused a rush on essential items, with buyers purchasing faster than supermarkets can restock, leaving many shelves bare. But which items are considered essential for buyers (for example, toilet paper, pet food and orange juice) and which are not (for example, organic milk) -- and how long will the rush for these items last?

Both suppliers and retailers face many questions during these uncertain times. Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. James Richardson, who has spent the past 20 years advising packaged foods companies, to discuss these questions and answer the following:

  • Which packaged goods categories can expect to grow, stay stable, or decline as the crisis unfolds, and even after it recedes?
  • What can manufacturers do to protect or optimize their business and preserve or build their brands at each of these stages?
  • What might make the difference for brands in a same category to fail, survive or even thrive during the crisis?

Who Should Attend: Those who are directly involved in managing package food demand and supply, along with marketing, branding, and communications executives who want to better predict how markets will change.

Speakers

James Richardson, Ph.D.

James Richardson, Ph.D.
Founder
Premium Growth Solutions

Dr. James Richardson  is  founder  of  Premium  Growth  Solutions,  a  strategic planning  consultancy  for  early-stage  consumer-packaged goods brands, their investors and for strategics exploring the acquisition and integration of fas...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Insititute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric ...Full Bio

Registration and Pricing
Complimentary: Sign in or create an account to receive it.
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

WEBCASTS

CONFERENCES & EVENTS

2020 Corporate Communications Conference

2020 Corporate Communications Conference

December 09 - 10, 2020 | (, )

AI for Enterprise Marketing

AI for Enterprise Marketing

October 15, 2020 | (New York, NY)

Internal Communications Seminar

Internal Communications Seminar

July 14 - 15, 2020 | (, )

COUNCILS

BLOGS

PRESS RELEASES & IN THE NEWS