18 June, 2020 | (01 hr)
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The U.S. consumer’s grocery shopping experience is no longer business as usual. Fewer trips, bigger baskets, stock-outs, and forced trials have completely reshuffled CPG brand loyalty. With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift.
By attending this webcast, participants will be able to answer the following critical questions:
- How has grocery shopping in the U.S. changed over the past three months?
- How is shifting consumer behavior impacting brands in the short- and long-term?
- What can brands do to support future growth?
Join Leslie Wood, Chief Research Officer at NCSolutions, to find out the answer to these questions and more.
Leslie Wood, Ph.D.
A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at NCSolutions (NCS). This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance ...Full Bio
Jake Beniflah, Ph.D.
Dr. Jake Beniflah is a Senior Fellow at the Conference Board Marketing and Communications Center, where he is developing new leading economic indicators for a multicultural America.
Dr. Beniflah is currently the Executive Director of the Center for Multicultural Science, a leading U.S. no...Full Bio
Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.
Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio