24 June, 2020 | (01 hr)
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Due to the conversational format of this program, CEU credit is not offered.
Named top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.
During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.
In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.
Join us for this insightful discussion.
Benno Dorer was named chief executive officer of The Clorox Company in November 2014 and appointed chair of the board effective Aug. 15, 2016.
Before assuming this position, Benno had served as executive vice president and chief operating officer – Cleaning, International and ...Full Bio
Jake Beniflah, Ph.D.
Dr. Jake Beniflah is a Senior Fellow at the Conference Board Marketing and Communications Center, where he is developing new leading economic indicators for a multicultural America.
Dr. Beniflah is currently the Executive Director of the Center for Multicultural Science, a leading U.S. no...Full Bio
Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.
Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio