05 March, 2020 | (01 hr)
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How can one assess the "strength" of a brand’s equity across time, categories, geographies, social media, and, even more inestimable, in people’s minds?
Michael Sussman, CEO at Brand Asset Valuator (BAV) and his team, has spent decades focused on these very questions, accumulating some ten billion data points on over 55 thousand brands across the world, tracking their equity strength and correlating this information to financial and market performance, as well as the brand’s position in the social media world.
Join BAV leaders as they offer their insights on the following:
- How do I determine if a brand has a strong equity;
- What are ways to heighten a brand’s relevance or esteem;
- How a brand's equity can be correlated to its social media activity; and
- Where to get started
Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders
Michael Sussman, Ph.D.
Michael Sussman is an Effie, Cannes Lion and Emmy award-winning strategist who leads VMLY&R’s quantitative insights globally. As CEO of BAV Group, he oversees BrandAsset® Valuator, VMLY&R’s proprietary global brand positioning tool, and the world’s largest data...Full Bio
Sandrine Martin is an Analytical Brand Strategist at BAV Group. She joined the team after finishing a master’s degree in social and consumer psychology at New York University. She is a detailed-oriented thinker who loves exploring the hidden meaning in data to uncover why consumers behave a...Full Bio
JP Kuehlwein is the Marketing Insititute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric ...Full Bio