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17 September, 2020 | (01 hr)

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Why a business does what it does – its purpose – has taken on even greater significance since the onset of COVID-19, bringing new challenges while amplifying others – social injustice, income inequality, and climate change, among others. Many companies that had never thought about purpose beyond their bottom line have now been forced to re-examine their role in society.

In this webcast, we examine findings from new research on the motivations, triggers, successes, and challenges that companies face as they embark on a purpose journey. Join us to learn about the key themes that emerged from interviews with 15 purpose-driven companies – a diverse group of industry leaders that average 100 years in business.

Key learnings you will take away:

  • Why are companies invested in a purpose beyond profit?
  • Why do they embark on a purpose journey?
  • What are companies doing to bring their purpose to life?
  • How do companies govern against purpose?
  • What are the links between purpose and business performance?
  • How are companies using purpose for talent management?         




This program has been pre-approved for 1 CPD credit.

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Specialized Knowledge
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Vivek Bapat

Vivek Bapat
Senior Vice President, Purpose and Brand Experience

Vivek is SVP, Purpose and Brand Experience at SAP. He leads the Purpose and Brand Experience Team, to unify, simplify, and amplify SAP’s global initiatives around SAP’ Purpose to deliver unique, differentiated brand experiences that inspire and engage customers and consumers in line w...Full Bio

Elizabeth Roscoe

Elizabeth Roscoe
Global Head, Corporate Brand & Purpose
Western Union

Elizabeth Roscoe is Global Head of Corporate Brand & Purpose for Western Union a fortune 500 global leader in cross-border, cross-currency money movement and payments. Elizabeth has been a driving force behind elevating the reputation of Western Union through development of p...Full Bio

Thomas Singer

Thomas Singer
Principal Researcher
The Conference Board

Thomas Singer is a principal researcher in the ESG Center at The Conference Board. His research focuses on corporate social responsibility and sustainability issues. Singer is the author of numerous publications, including Total Impact Valuation: Overview of Current Pra...Full Bio

Paul Washington

Paul Washington (Moderator)
Executive Director, ESG Center
The Conference Board

Paul Washington is a recognized leader with a distinguished career in the ESG space. Before joining The Conference Board ESG Center, he served as Senior Vice President, Deputy General Counsel, and Corporate Secretary of Time Warner Inc. He also served as Chief of Staff for the company’...Full Bio

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