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06 October, 2020 | (01 hr)

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Christopher Marquis, PhD, Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University, believes that the more organizations adopt elements from the B Corps model, the more fair and equitable capitalism will become and, in turn, the more companies will thrive.  Join Dr. Marquis to discuss what businesses are learning from the B Corps model, and how this model benefits not just shareholders but everyone who is affected by their operations.    

By attending this webcast, viewers will be able to:

  • Recognize what makes a B Corp different from the average corporation
  • Learn what is required to become a B Corporation and what are the voluntary rules
  • Discover how being a B Corp impacts the financial, organizational and brand equity of organizations
  • Understand how even corporations that are not B Corps can benefit from their existence

Who Should Attend: Executives with strategic responsibilities in strategy, innovation, marketing, sustainability, and finance

Speakers

Christopher Marquis, Ph.D.

Christopher Marquis, Ph.D.
Samuel C. Johnson Professor in Sustainable Global Enterprise, Johnson College of Business
Cornell University

Dr. Chris Marquis is the Samuel C. Johnson Professor in Sustainable Global Enterprise and Professor of Management at the Cornell University Johnson College of Business. Prior to joining Cornell, he worked for 10 years at Harvard Business School and has held visiting positions at Harvard Ken...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Institute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make ...Full Bio

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